Candidates with personal experience caring for an aging family member or supporting a loved one with Alzheimer's or dementia are strongly encouraged to apply, as this perspective adds valuable insight and compassion to the Director of Sales and Marketing position. *This is a full-time position offering a Monday-Friday schedule, 9am-5pm! Some evenings and weekends will be required.
*Starting salary is $81,000 + commission potential!
*Senior living sales experience is required.The
Director of Sales and Marketing will drive external and internal sales efforts to achieve and exceed community performance goals, while continuously maximizing occupancy. Create and implement an effective sales plan that supports market diversification through the identification of niche referral opportunities. The Director will provide tours of the community with prospective residents and their families, perform regular follow up, and coordinate move- ins. Grow census by developing referral relationships with providers and vendors to maximize occupancy. The Director will take an active role in the training and development of marketing representatives.
Director of Sales and Marketing Responsibilities:- Performs all external and internal sales efforts to achieve sales goals by modeling current sales systems, including positive modeling of The Artis Way.
- Lead efforts through face-to-face referral development, including calling on physicians, hospitals, managed care facilities, and other referral sources, etc.
- Develop, plan and execute a sales plan that leads to qualified referrals to the community.
- Coordinate, plan and efficiently execute external and internal marketing events to reach sales targets.
- Analyze occupancy trends, market/competition trends and length of sales cycle to determine the necessary sales activities to achieve full occupancy.
- Employ strategies that focus on building stronger, deeper and more trusted relationships, by invoking empathy and providing a more customized, relevant and creative experience for prospective families.
- Follow-up regularly with all current leads, including digital, and develop new referrals for obtaining leads.
- Train and develop Director peers within the community on the sales process as it pertains to their role and define and support the greater sales culture in all aspects of day-to-day operations.
- Train and develop Concierge team members on sales support activities including, but not limited to: move-in paperwork process, tours, ordering marketing collateral, etc.
Requirements:- Minimum 3 years sales experience. Senior Living experience is preferred.
- Familiarity with state law and regulations surrounding senior housing and assisted living.
- Ability to develop, organize and implement creative marketing
- Ability to relate in a professional and positive manner with all team members, residents, families, and vendors.
- Position requires regular and consistent travel within the assigned local market area. Occasional non-local travel may be required. Frequency of travel is determined based on business needs and may fluctuate. Flexibility required.
- Familiarity with CRM tools required.
Education Requirements:- Associate's degree or higher in healthcare administration, marketing, public relations, or business management preferred.
