Relocation:If applicable
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Position Overview:
The Director, Sales 6 Retail is a pivotal leadership role responsible for driving retail sales performance across the Americas region, leading a team of Key Account Managers and managing strategic retail partnerships to deliver revenue growth, market share expansion, and strong customer relationships.
Operating as a senior commercial leader, this role translates Navico Group 27s strategy into effective retail execution, ensuring alignment across customers, channels, and internal stakeholders. The Director will balance strategic account management, strong people leadership, and cross-functional collaboration to achieve on-time, on-plan, and profitable growth within the retail channel.
This leader is expected to embody Navico Group 27s core values 6 innovative, driven, exceptional, authentic, and united 6 while fostering a high-performance culture that reflects these principles in both team leadership and customer engagement.
Essential Functions:
Sales Leadership & Execution
- Lead and execute the retail sales strategy across the AMER region in alignment with Navico Group commercial objectives.
- Drive revenue growth, market share expansion, and profitability across key retail accounts.
- Translate strategic priorities into actionable account plans and deliver measurable results.
- Monitor and adapt sales strategies based on performance, market conditions, and customer needs.
Key Account Management
- Oversee relationships with major national and regional retail customers across the United States and broader Americas region.
- Partner with Key Account Managers to develop and execute Joint Business Plans (JBPs) with strategic accounts.
- Identify opportunities for distribution expansion, assortment optimization, and retail execution improvements.
- Lead negotiations, pricing strategies, and promotional planning to drive mutual customer success.
Team Leadership & Development
- Lead, coach, and develop a high-performing team of Key Account Managers.
- Establish clear performance expectations, KPIs, and development plans aligned to business objectives.
- Foster a culture of accountability, collaboration, and continuous improvement.
- Build organizational capability in strategic selling, negotiation, and customer engagement.
- Act as a visible and authentic leader who motivates and engages teams, creating a united and high-performing culture.
Customer Engagement
- Provide strategic direction and oversight to the Regional Sales Manager 6 Commercial Marine
- Ensure effective penetration and growth in commercial marine segments through direct and partner-led approaches
- Align commercial marine activities with broader channel strategy and technical capabilities
Cross-Functional Collaboration
- Partner closely with Marketing to align on merchandising, promotions, and brand positioning in retail channels.
- Work with Supply Chain and Operations to ensure product availability and service level excellence.
- Collaborate with Product Management to align portfolio strategy with retail customer needs.
Performance Management & Reporting
- Track and manage performance against revenue, margin, and growth targets.
- Utilize data, analytics, and insights to inform decision-making and identify opportunities.
- Provide regular updates, forecasts, and business reviews to Navico Group senior leadership.
Diversityofthought and experiencesisfundamental whenimaginingthe unimaginable.Certain skillsets/experiencesare necessary;however,others can be developedalong the way.
Required Qualifications:
- Bachelor 27s degree in business, marketing, or related field (or equivalent experience).
- 10+ years related experience in sales management,marine industry customersdesired.
- Proven leadership experience managing and developing high-performing, geographically distributed sales teams.
- Demonstrated success managing large, complex retail accounts and delivering sustained revenue growth.
- Strong commercial acumen, including pricing, margin management, and forecasting.
- Experience operating in a global, matrixed organization.
- Ability to use CRM tools to drill-down into targets, accounts, and sales numbers to assess health of accounts and adherence to sales playbooks and objectives.
- Proficiency in Microsoft Excel, PowerPoint, and Word; Power BI a plus.
- Strong analytical skills with the ability to interpret data and drive customer insights.
- Proven territory9management experience, including call planning and pipeline development.
- Excellent communication, interpersonal, and presentation skills.
- Solid understanding of basic financial statements.
- Strong strategic and day9to9day problem9solving abilities.
- Proven track record of driving sales growth with customers.
- Strong creative problem9solving and critical9thinking abilities.
- Flexibility to adapt to rapidly changing markets.
Preferred Qualifications:
- MBA or master 27s degree preferred.
- Experience in forecasting, merchandizing, customer marketing, training is preferred.
- Meaningful sales or sales9management experience in the marine or fishing industry.
- Experience in marine, automotive, outdoor, or consumer electronics industries.
- Experience working with major U.S. and global retail partners.
Working Conditions:
The employee must be able to perform the below essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential function of their job, absent undue hardship.
- Office environment. Must be able to remain in a stationary position for a length of the time.
- Ability to work long shifts with extended periods of standing and walking while at an event show.
- Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
- Working hours will vary to support customers
- The position will require travel by auto or airplane to support customer relationships.
- Travel Requirements: 30% - 60% travel depending on season.
The hiring range for this position is132,500 - 196,000annually. The actual base pay offered will vary based on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. Compensation decisions are dependent upon the specifics of the candidate 27s qualifications and the business context.
In addition to base pay, this position is eligible for anaward target as part of Brunswick 27s long-term incentive program.This position is eligible toparticipatein Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found.
