Director of Sales & Marketing

The Avalon of Commerce Township

$75K — $90K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Minimum 5 years in sales or comparable senior living experience with proven occupancy or sales success.
  • Exceptional emotional intelligence to navigate family dynamics.
  • Data-driven mindset with proficiency in CRM tools, particularly Salesforce.
  • Strong orientation toward customer service and resident care in a hospitality-focused environment.

Responsibilities

  • Manage all stages of the sales cycle including inquiries, tours, and follow-ups to maintain occupancy.
  • Respond to inquiries promptly to leverage speed as a competitive advantage.
  • Develop and maintain relationships with key referral sources like discharge planners and financial advisors.
  • Lead community events aimed at securing on-the-spot deposits.
  • Track and manage sales funnel metrics in CRM, ensuring every lead has a clear next step.
  • Identify weaknesses in the sales funnel and implement innovative strategies to increase conversions.

Benefits

  • Competitive salary.
  • Aggressive commission structure tied to performance metrics.
  • Move-in bonuses and milestone bonuses for occupancy targets.
Full Job Description
Job Description

Director of Sales & Marketing

Own Every Stage of the Sales Cycle
• Manage inquiries, cold calls, tours, follow-ups, and move-ins - you are the engine behind occupancy.
• Maintain occupancy at or above budgeted levels month after month.

Speed = Your Advantage
• Respond to all inquiries immediately; speed-to-lead is your competitive edge.

Build a Referral Power Network
• Rapidly develop relationships with discharge planners, elder law attorneys, financial advisors, physicians, and other top referral sources.

High-Conversion Event Strategy
• Lead tours, community events, and closing events designed to secure deposits on the spot.

Relentless Funnel Management
• Track inquiries, tours, follow-up, move-ins, and outreach in CRM; ensure every lead has a "next step."
• Identify funnel gaps and execute fast, creative solutions to increase conversions.

Who You Need to Be
• A Senior Living Sales Expert Minimum 5 years in sales or comparable senior living experience, with verifiable occupancy or sales success.
• A Closer With Emotional Intelligence You can navigate family dynamics and confidently drive to "yes."
• Data-Driven & CRM-Obsessed You live in Salesforce and use metrics to fix leaks fast.
• Hospitality-Focused You embody the Avalon culture of customer service and resident-first care.

Compensation & Rewards
• Competitive salary
• Aggressive commission structure tied to speed + volume
• Move-in bonuses and milestone bonuses at key occupancy targets

This Role Is Built for a Sales Athlete.

If you're the type of closer who thrives on urgency, competition, and fast results - and you love the impact senior living has on families - you belong at THE AVALON OF COMMERCE TOWNSHIP

Pay Range: Starting Salary $75,000+ and monthly and quarterly earnings

Top performers can significantly exceed On Target Earnings through sustained occupancy growth.

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