Omni Dallas Hotel is seeking a dynamic
Director of Sales and Marketing who brings strong leadership, strategic vision, direction, and execution. Based in Downtown Dallas, you will engage in leading a dynamic team of associates in the Commercial Division along with representing the hotel through key partnership on a local, regional, and national level.
The Director of Sales & Marketing is responsible for leading the strategic vision, direction and execution of the Commercial Division consisting of sales, marketing, revenue, and convention / catering service. This position is responsible for driving topline revenue, market share, brand positioning, working with the operations team in creating experiences and developing a high-performing commercial team. The DOSM serves as a key member of the Executive Leadership Team and partners closely with each of the Hotels key departments, corporate office, and owners to achieve the hotel's short- and long-term business objectives.
Overall Sales Strategies and Development - Develop and execute comprehensive sales strategies to achieve annual revenue, occupancy, ADR, and market share goals.
- Identify and pursue new business opportunities across Group, Corporate Travel, Leisure, and Catering in all segments.
- Establish and maintain relationships with key meeting planners, travel partners, and industry stakeholders.
- Lead strategic account management efforts to maximize revenue production and customer retention.
- Analyze market trends, competition, and customer demand to identify growth opportunities.
- Represent the hotel at industry events, trade shows, networking functions, and community organizations.
- Develop annual sales plans, deployment strategies, and market penetration initiatives.
Revenue Strategies - Collaborate with Revenue Director to develop pricing, inventory and distribution strategies that maximize hotel profitability.
- Drive achievement of budgeted revenue, occupancy, ADR, RevPAR, and market share objectives.
- Review pace reports, forecasts, booking trends and demand patterns to identify revenue opportunities.
- Develop promotional strategies to stimulate demand during need periods.
- Monitor and evaluate sales production, segmentation performance, and channel effectiveness.
- Participate in daily business reviews and weekly revenue strategy meetings while contributing to revenue optimization decisions.
Marketing and Branding - Collaborate with Director of Marketing to develop and execute integrated marketing plans that support revenue generation and brand awareness.
- Ensure all Brand standards are compliant and consistent across all marketing channels that is guest and associate facing.
- Oversee all marketing efforts that are owned, earned, or paid through targeted campaigns.
- With the Director of Marketing managing key relationships with agencies, media partners, tourism organizations, and community stakeholders.
- Evaluate campaign effectiveness through performance metrics and analytics.
- Identify opportunities to strengthen market positioning and enhance the hotels Unique Selling Propositions.
Service Execution and Reputation Management - Convention and Catering Services teams to ensure seamless execution of guest and client experiences.
- Maintain strong relationships with key customers to understand expectations and identify service improvement opportunities.
- Monitor guest satisfaction scores, online reviews, and reputation management platforms.
- Address customer concerns and service recover situations in a timely and professional manner.
- Ensure sales commitments and client expectations are effectively communicated to operational departments.
Departmental Administration - Develop and manage departmental budgets, forecasts, and financial performance metrics.
- Maintain accurate sales reporting, forecasting, systems management, and business analytics.
- Ensure compliance with company audit policy and standards are met.
- Oversee contracts, sales systems, CRM utilization, and departmental documentation.
- Monitor departmental expenditure to ensure effective resource allocation and forecast accuracy.
- Review, assess and present monthly, quarterly, and annual budget and business reviews to key stakeholders.
- Ensure sales commitments and client expectations are effectively communicated to operational departments.
Team Leadership and Development - Lead, coach, and develop the Commercial Division.
- Establish performance goals, associate engagement, and developmental plans for team members.
- Foster a culture of collaboration, innovation, engagement, and ways to always improve.
- Conduct one on ones, bi / annual performance reviews along with creating a succession planning for the Commercial Division.
- Recruit, train, mentor and retain top talent within the Commercial organization.
- Promote open communication and strong cross functional relationships throughout the hotel.
- Inspire teams to achieve exceptional performance while creating a positive and rewarding work environment.
Requirements:
Skills & Requirements- Account Planning Skills. Identifying and understanding account potential and the ability to set mutual Omni / Customer expectations
- Management of the customer decision and relationship process
- Ability to communicate issues and concerns at all level of the organization
- Ability to direct and lead activities through internal and external resources
- Strong interpersonal skills and the ability to work in a team oriented environment
- Business planning skills and budget management skills
- Ability to scan and assess the competitive arena as it relates to region and segment to refine / improve customer value proposition
- Creative and strategic skills
- Ability to manage multiple priorities and reprioritize when necessary
- Financial analysis skills. Ties strategies and planned actions and results
- Strong statistical analysis and business case development
- Communication skills including group presentations, written and oral
- Team management skills including participation, engages in difficult issues, and effectively influences non-direct reports
- Strong understanding and expertise in the sales & marketing process
Qualifications- Must have Director of Sales & Marketing Experience in a luxury hotel/resort
- Must have a minimum of 5 years of senior sales and/or marketing leadership experience managing more than 10 employees
- College degree or equivalent experience
- Proficient in use of Excel, Word and access database tools
