Director of Sales/Marketing

Montebello Care Center

• $80K — $85K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Thorough knowledge of effective communication, mass media, advertising, and community relations in assisted living.
  • Proven ability to make direct sales calls and deliver impactful public presentations.
  • Experience in establishing and maintaining a strong marketing and public relations program.
  • Strong understanding of payment and reimbursement programs relevant to assisted living.
  • Familiarity with practices, procedures, terminology, and regulations in the assisted living sector.
  • 2-4 years of marketing/public relations experience in healthcare or skilled nursing, including supervisory roles (preferred).
  • Bachelor's degree in marketing, communications, or a related field (preferred).

Responsibilities

  • Plan, develop, and implement marketing and public relations programs to boost resident census.
  • Provide detailed information about the community's services and programs to local stakeholders.
  • Promote the community to physicians, discharge planners, and local leaders.
  • Maintain comprehensive knowledge of admission requirements and community policies.
  • Conduct tours for prospective residents and their families to showcase offerings.
  • Perform pre-admission interviews and explain services to potential residents and guarantors.
  • Organize direct sales calls and public presentations to effectively communicate community offerings.
  • Develop and nurture relationships with local partners to enhance community reputation.

Benefits

  • Opportunity to lead impactful marketing initiatives in a growing community.
  • Engagement with diverse local stakeholders and community members.
  • Chance to shape the community's public image and outreach efforts.
  • Professional development opportunities in healthcare marketing and public relations.
Full Job Description
Are you ready to lead marketing and public relations initiatives that promote our community and help grow our community? As the Director of Business Development, You Will: - Plan, develop, and implement the community's marketing and public relations programs to increase resident census. - Provide the local communities with detailed information about our assisted living community, services, and programs. - Promote our assisted living community and its services to physicians, discharge planners, local business leaders, churches, schools, and other local community members. - Maintain thorough knowledge of our community's admission requirements, services, programs, and policies. - Work with our team to conduct tours for prospective residents and their families. - Conduct pre-admission interviews with potential residents/guarantors and explain all services offered. - Organize and deliver direct sales calls and public presentations to effectively communicate our community's offerings. - Develop and maintain relationships with local key community partners to promote our services and strengthen our reputation. - Evaluate and direct marketing strategies to ensure our community's long-term growth. Must Have: - Thorough knowledge of principles of effective communication, mass media, advertising, and community relations as they pertain to assisted living community operations. - Ability to make direct sales calls and deliver public presentations effectively. - Ability to establish, implement, and maintain a strong marketing and public relations program. - Strong understanding of payment and reimbursement programs. - Knowledge of practices, procedures, terminology, and regulations that relate to assisted living. Nice to Have: - 2-4 years of experience in marketing/public relations in healthcare or a skilled nursing community, including supervisory experience. - Bachelor's degree in marketing, communications, or related field from an accredited college.

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