Property Description: Located in the heart of San Diego's Mission Valley, Riverwalk Golf Club offers an 18-hole daily-fee resort-style course, and a 7,000-square-foot clubhouse featuring versatile indoor and outdoor event venues. Known for picturesque backdrops-including scenic fairways, water features, and the iconic suspension bridge over the San Diego River-Riverwalk hosts a high volume of corporate outings, weddings, golf tournaments, and private celebrations. Managed by KemperSports, Riverwalk is known for its high-quality course conditions, central location, welcoming atmosphere, and strong community engagement.
Position Summary: The Director of Sales & Marketing drives overall revenue growth at Riverwalk Golf Club by leading full-cycle sales and marketing initiatives across tournaments, corporate outings, weddings, and social events. This is a proactive, outward-facing leadership role centered on pipeline generation, community relationship-building, and seamless event execution. Partnering closely with General Management, F&B, and Golf Operations, you will maximize golf and F&B revenue through strategic packaging, targeted digital marketing, and exceptional hospitality rooted in client satisfaction.
Key Responsibilities - Outbound Sales & Pipeline Growth
- Drive full-cycle sales for golf outings, weddings, corporate meetings, and social events from lead generation to post-event follow-up.
- Maintain a proactive outbound strategy through high-volume outreach, cold calls, client visits, and active participation in regional networking and bridal expos.
- Build strategic partnerships with local hotels, event planners, civic groups, and businesses to generate recurring pipeline opportunities.
- Marketing, Branding & Digital Strategy
- Co-create and execute the annual Sales & Marketing plan to fill need periods and drive revenue.
- Manage and optimize all digital event listings (Google Business, The Knot, WeddingWire, Zola) and leverage social media, email campaigns, and paid ads to elevate brand awareness.
- Conduct semi-annual Competitive Market Analyses (CMA) and SWOT reviews to track market trends and keep event packaging fresh.
- Event Execution & Cross-Departmental Leadership
- Manage full event logistics and property tours; lead weekly BEO meetings to ensure operational alignment with F&B and Golf teams.
- Deliver memorable, top-tier hospitality across the client lifecycle while monitoring guest feedback for continuous service enhancement.
- Maintain comprehensive knowledge of club offerings, menus, and merchandise to effectively upsell and optimize F&B/golf revenue.
- Financial Tracking & Team Supervision
- Manage CRM lead tracking, sales pacing, event budgets, and month-end financial reporting in alignment with departmental goals.
- Mentor, train, and manage the Sales & Marketing Coordinator through regular check-ins and clear performance expectations.
- Collaborate regularly with the General Manager on strategy, goal setting, and revenue performance.
Qualifications - 5+ years of progressive sales leadership in hospitality, events, or venue management.
- Proven track record in proactive outbound sales, pipeline management, and client networking.
- Confident communicator (written, verbal, and in-person) with strong presentation skills.
- Tech-savvy with CRM platforms, Microsoft Office, and digital marketing tools.
- Passion for high-touch service, event culture, and the game of golf.
Schedule & Physical Requirements - Schedule: This position requires flexibility to work a varied schedule; including weekends, days, evenings, and holidays. This is an On-Site position and does not offer a work from home option.
- Physical: Ability to stand/walk for extended periods (up to 5 hours), perform property inspections, and lift up to 20-50 lbs occasionally. Clear written and verbal communication skills required.
Compensation & Benefits - Expected Total Earnings (OTE): $110,000 - $150,000+ (uncapped commission structure)
- Classification: Full-Time, Non-Seasonal, Salaried plus commissions, Exempt.
- Health & Wellness: Medical, Dental, and Vision insurance options
- Retirement & PTO: Paid Time Off (PTO), paid holidays, and 401(k) options
- Perks: Complimentary golf privileges + discounts on dining and merchandise
To Be Considered Qualified candidates are encouraged to submit a thoughtful cover letter and resume for consideration. The cover letter should be addressed to Derick Frederick, General Manager and should clearly articulate your alignment with the role, your relevant experience, and why this opportunity at Riverwalk Golf Club is of interest to you at this stage of your career.
