Director of Sales Marketing

Experience Senior Living

$100K — $120K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Proven closer in lead generation and appointment-setting with a strong track record of converting tours to move-ins.
  • Passion for helping customers and referral sources find the right senior living solutions.
  • At least two years of sales experience, ideally within the retirement or healthcare sectors.
  • Bachelor's degree in Marketing, Business, or a related field preferred.
  • Understanding of state and Medicare/Medicaid regulations related to service delivery.
  • Valid driver's license and personal vehicle required for frequent travel.
  • Ability to pass background and drug screenings.

Responsibilities

  • Perform all sales closing activities including lead generation, appointment setting, and community visits.
  • Develop and execute sales and marketing plans to meet occupancy goals.
  • Analyze data on conversion ratios and sales for reporting purposes.
  • Build relationships with potential residents and referral partners for personalized service.
  • Plan and engage in community events and local professional groups.
  • Foster a strong culture of customer service and hospitality in the community.
  • Complete other assigned tasks as needed.

Benefits

  • Supportive leadership with opportunities for career advancement.
  • Comprehensive benefit plans to support employee well-being.
  • Paid time off and holiday benefits.
  • 401K/Roth Plan along with company-paid life insurance.
  • Various perks, discounts, and employee assistance programs including tuition and travel benefits.
Full Job Description
Responsibilities

  • Perform all sales closing activities: lead generation, appointment setting, community visits, deposit collection, move-ins, CRM utilization, overcoming objections, etc.
  • Develop and execute sales and marketing plans to achieve occupancy goals.
  • Analyze conversion ratio, sales, and business development data to prepare reports.
  • Cultivate relationships with potential residents, advisers, and referral partners to create personalized experiences focused on matching needs to community benefits.
  • Plan and participate in community and local events, professional groups, etc.
  • Drive customer service and hospitality culture within the community.
  • Completes other duties as assigned.


Our commitment to your professional and personal success

  • We are a growing company with supportive leadership and career advancement.
  • Competitive compensation and comprehensive benefit plans
  • Paid time off and holidays.
  • 401K/Roth Plan and company paid life insurance.
  • Perks & Discounts, Tuition, Travel, and Employee Assistance Programs


Qualifications

  • Proven closer in lead generation, appointment setting, converting tours to move-ins.
  • Passion for supporting customers and referral sources in identifying their senior living solution.
  • Minimum two years' sales experience preferably in retirement or healthcare industry
  • Bachelor's Degree in Marketing, Business, or related field preferred.
  • Knowledge of state and Medicare/Medicaid regulations impacting service delivery.
  • Valid driver license and private vehicle for frequent business use required.
  • Ability to pass background and drug screens.


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