Director of Sales

King and Prince Beach and Golf Resort

$90K — $120K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10 years of progressive hotel sales experience, particularly in senior-level roles.
  • Strong preference for experience in independent, lifestyle, or luxury resorts.
  • Proven track record of driving revenue growth in competitive destinations.
  • Experience in leading sales strategies during renovation or major transformations.
  • Advanced understanding of sales methodologies and data-driven decision making.
  • Exceptional leadership and influencing skills with executive stakeholders.

Responsibilities

  • Provide strategic leadership across all sales functions including group, leisure, and corporate.
  • Develop and execute a comprehensive commercial strategy for growth.
  • Identify emerging market opportunities through analysis of trends and competition.
  • Drive business development by cultivating key relationships with national accounts and planners.
  • Collaborate with Revenue Management to optimize pricing and total revenue.
  • Lead and mentor a high-performing sales team, fostering a culture of excellence.
  • Establish metrics and KPIs for performance tracking and execution.
  • Represent the resort as a market leader through industry engagement and brand advocacy.

Benefits

  • Role eligible for commission-based incentives.
Full Job Description
The Director of Sales will serve as the senior commercial leader responsible for driving top-line revenue growth, expanding market share, and elevating the resort's presence within the luxury leisure, group, and corporate segments.

This executive will play a pivotal role in developing the sales vision that supports the resort's renovation-driven evolution, ensuring demand generation, account expansion, and rate growth align with the enhanced guest experience and future brand positioning.

Reporting directly to executive leadership, the Director of Sales will collaborate closely with Revenue Management, Marketing, Operations, and Ownership to deliver sustained financial and market success. This will be a role eligible for commission.

Key Executive Responsibilities
  • Provide strategic leadership for all sales functions, including group, leisure, corporate, catering, and transient business.
  • Develop and execute a forward-looking commercial strategy that positions the resort for accelerated growth pre- and post-renovation.
  • Identify emerging opportunities through sophisticated analysis of market trends, demand drivers, and competitive intelligence.
  • Drive high-level business development efforts, cultivating relationships with key national accounts, meeting planners, and strategic partners.
  • Partner with Revenue Management to optimize pricing, segmentation, and total revenue performance.
  • Lead, mentor, and inspire a high-performing sales organization with a culture of accountability and excellence.
  • Establish performance metrics, forecasting discipline, and clear KPIs to ensure results-driven execution.
  • Represent the resort as a market leader through industry engagement, brand advocacy, and community presence.


Candidate Profile

The ideal candidate is a dynamic commercial executive who brings both strategic vision and hands-on leadership, with the ability to elevate an independent resort into the highest tier of East Coast destinations.

Required Experience & Qualifications
  • 7-10 years of progressive hotel sales experience, including senior-level leadership responsibility.
  • Strong preference for experience within independent, lifestyle, or luxury resort environments.
  • Demonstrated success driving revenue growth in competitive destination markets.
  • Experience leading sales strategy during periods of renovation, repositioning, or significant transformation strongly preferred.
  • Advanced understanding of modern sales methodologies, digital prospecting, distribution evolution, and data-driven decision-making.
  • Exceptional leadership presence with the ability to influence across executive stakeholders and ownership.

Bachelor's degree in Hospitality, Business, Marketing, or related field preferred.

This is an opportunity for a sales executive to leave a lasting impact on a storied property, lead a talented team, and help shape the future of a landmark in coastal hospitality.

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