Director of Sales

IHG Hotels & Resorts

$100K — $120K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Proven knowledge of sales processes and market dynamics.
  • Strong negotiation skills with the ability to influence diverse stakeholders.
  • Understanding of revenue management for accurate business forecasting.
  • Established relationships with community contacts to enhance visibility.
  • Analytical abilities to draw insights from sales data and market activity.
  • Proficient in MS Office and familiar with hotel operating systems.

Responsibilities

  • Develop a comprehensive marketing plan and sales budget with management.
  • Actively solicit business through networking and direct outreach.
  • Stay informed on market trends and competitive landscape.
  • Represent the hotel at trade shows and community events.
  • Manage customer correspondence and maintain accurate booking records.
  • Close contracts efficiently while ensuring customer satisfaction.
  • Engage in revenue management strategies and assist with budgeting processes.
  • Innovate client acquisition strategies to broaden market reach.
  • Prepare proposals and contracts tailored to client needs.
  • Maximize revenue through effective sales guidelines and promotional programs.
  • Conduct thorough follow-ups on group bookings to enhance satisfaction.
  • Train hotel staff on sales techniques and engagement.
  • Lead on-site tours for prospective clients.

Benefits

  • Immediate accrual of paid time off (PTO).
  • Access to 50% of wages before payday.
  • Discounts on travel-related services and entertainment.
  • Global hotel discounts for employees.
  • Comprehensive health, dental, and vision insurance options.
  • Basic life and supplemental insurance coverage.
  • Voluntary insurance options including critical illness and short-term disability.
  • Employer-sponsored long-term disability coverage.
  • 401(k) plan with immediate matching contributions.
  • Double pay for holidays worked.
  • Health Savings Account (HSA) availability.
  • Employee Assistance Program (EAP) for support.
  • Dependent Care Flexible Spending Account (FSA) options.
Full Job Description
A successful Director of Sales will drive business by sharing our brand of hospitality with potential corporate, group and leisure guests. They will use their warm and professional personality to develop and build long term relationships with our key clients. A Director of Sales is an expert in negotiating and delivering win-win deals for the hotel and the client, as well as leading the team to deliver on those expectations.

RESPONSIBILITIES

  • Develop and maintain a marketing plan and sales budget with the General Manager.
  • Solicit new and existing business accounts to meet and exceed revenue goals predominately through outside sales calls, relationships, telephone solicitation, site tours and written communication/collateral.
  • Develop/maintain knowledge of market trends, competition, and customers.
  • Attend trade shows, community events and industry meetings.
  • Prepare correspondence to customers, internal booking reports and file maintenance.
  • Finalize all books/contracts in a timely manner servicing guests through the process.
  • Participate in revenue management call, assist with hotel budget planning and forecasting.
  • Pursue new clients through creative/innovative sales techniques.
  • Qualify clients, develop proposals, and prepare contracts.
  • Ensure effective utilization of selling guidelines to maximize revenue contribution from all segments.
  • Initiate and implement sales promotional programs with travel partners.
  • Anticipate guests' needs, respond promptly, and acknowledge all guests.
  • Work with other departments within the hotel to provide quality service to customers.
  • Train front desk staff and other applicable staff members on sales call process.
  • Conduct on-site tours.
  • Follow-up on group business (pending, tentative and booked) to ensure client satisfaction and materialization at hotel.

QUALIFICATIONS

  • Knowledge of sales process, client base, and general market knowledge.
  • Ability to negotiate, convince, sell and influence professionals and hotel guests.
  • Knowledge of revenue management and ability to successfully forecast business on both short-term and long-term basis.
  • Able to develop and maintain rapport with key community contacts to ensure a visible presence in the community.
  • Ability to investigate and analyze current activities or information in the sales field and make logical conclusions and recommendations.
  • Possess proficient computer skills including knowledge of MS Office products, knowledge of brand operating systems preferred.

BENEFITS
  • PTO with immediate accrual
  • Access 50% of your wages prior to payday
  • Discount program for car rentals, travel, entertainment, etc.
  • Hotel Discounts Worldwide
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Basic Life/AD&D and Supplemental Life Insurance
  • Voluntary Options - Critical Illness/Accident/Hospital Indemnity/Short Term Disability/Legal
  • Employer Sponsored Long-Term Disability Coverage
  • 401(k) with immediate match
  • Double Time for Holidays Worked
  • Health Savings Account
  • Employee Assistance Program (EAP)
  • Dependent Care FSA

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