Director of Sales

HRI Development LLC

$75K — $142K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree or equivalent industry experience
  • 3+ years as a Senior Sales Manager or Associate Director of Sales in a similar property
  • Strong communication, presentation, negotiation, and relationship-building skills
  • Proficient in hotel sales systems, Microsoft Office, and PMS platforms
  • Knowledgeable in STR, TravelClick, forecasting, budgeting, and sales productivity reporting
  • Strong organizational skills with the ability to manage multiple priorities
  • Understanding of group and catering pace, marketing plans, and financial expectations

Responsibilities

  • Lead, train, and manage the Sales, Catering, and Conference Services teams
  • Achieve or exceed budgeted revenues, RevPAR, and market penetration goals
  • Develop and execute sales strategies, action plans, and team goals
  • Oversee professional and timely proposals, contracts, and follow-up
  • Support hiring, onboarding, and performance management within the department
  • Conduct sales calls, client entertainment, and site inspections; maintain strong account relationships
  • Collaborate with Revenue Management on pricing, forecasting, and business mix strategies

Benefits

  • Pet-friendly environment
  • On-site restaurant and dining option
  • Fitness center access
  • Complimentary bicycle rentals
  • Central downtown location with easy access to UC Davis and local attractions
Full Job Description
119 rooms | 3,334 sq. ft. meeting/event space

Amenities: pet friendly, on-site restaurant, fitness center.

Located in the heart of downtown, our Davis hotel offers easy access to UC Davis, local dining, and vibrant campus life - all within walking distance. Guests enjoy complimentary bicycle rentals, convenient proximity to the Amtrak station, and on-site dining at our restaurant, Scholar. Join our team and be part of a welcoming environment that blends college-town energy with warm hospitality.

Pay Range:
$75,000.00-$142,000.00The Director of Sales is responsible for the leadership and management of the sales team to include overseeing and coordinating Sales, Catering, Marketing, and Conference Services Managers. The Director of Sales will implement, monitor and control sales and marketing strategies. The Director of Sales is also responsible for meeting assigned monthly sales goals.

Job Title: Director of Sales

Departments: Sales and Marketing

Supervision Exercised: Sales and Marketing Department

Supervision Received: General Manager with dotted line to Corporate Director of Sales

MINIMUM REQUIREMENTS

Education
  • Bachelor's Degree or equivalent industry experience


Experience
  • Minimum of 3 years' experience as a Senior Sales Manager or Associate Director of Sales in a similar sized property


Skills & Knowledge
  • Strong communication, presentation, negotiation, and relationship-building skills.
  • Ability to lead, train, and mentor a sales team.
  • Proficiency in hotel sales systems, Microsoft Office, and PMS platforms.
  • Knowledge of STR, TravelClick, forecasting, budgeting, and sales productivity reporting.
  • Strong organizational skills and ability to manage multiple priorities.
  • Understanding of group and catering pace, marketing plans, and financial expectations.


Job Duties
  • Lead, train, and manage the Sales, Catering, and Conference Services teams.
  • Achieve or exceed budgeted revenues, RevPAR, and market penetration goals.
  • Develop and execute sales strategies, action plans, and team goals.
  • Oversee professional and timely proposals, contracts, and follow-up.
  • Support hiring, onboarding, and performance management within the department.
  • Conduct sales calls, client entertainment, and site inspections; maintain strong account relationships.
  • Review and ensure accuracy of sales and group contracts.
  • Collaborate with Revenue Management on pricing, forecasting, and business mix strategies.
  • Assist with annual budget, marketing plans, and quarterly ownership presentations.
  • Monitor team productivity, financial performance, and market conditions.
  • Create and distribute monthly sales reports to senior leadership.
  • Partner with Marketing on promotional strategies and brand visibility.
  • Maintain accurate sales records and respond to all inquiries within 24 business hours.
  • Address guest and client concerns and ensure corrective action.
  • Perform other duties as assigned.


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