Director of Sales

Heritage Communities

• $80K — $95K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years in sales or sales support in senior living or related supervisory role
  • Proven sales skills with a track record of results
  • Strong understanding of sales CRM and technical tools
  • High school diploma or equivalent, Bachelor's preferred
  • Valid driver's license with acceptable record
  • Ability to assist residents with limited mobility, lift 50lbs
  • Excellent communication and negotiation skills

Responsibilities

  • Drive occupancy goals and maximize community census through marketing and partnerships
  • Manage the entire sales process from inquiry to close, including tours and visits
  • Plan and lead engaging community events to generate leads
  • Cultivate relationships with prospective residents and families
  • Oversee resident move-in procedures and orientations
  • Ensure compliance with policies and regulations while enhancing community appearance

Benefits

  • Opportunity to lead impactful sales and marketing initiatives
  • Engaging work environment with community interaction
  • Focus on personal and professional growth within the senior living industry
  • Supportive team structure with collaboration opportunities
  • Involvement in shaping community experiences for residents
Full Job Description
Description

What You'll Do:

As our Director of Sales, you will lead all sales and marketing initiatives, directly impacting the lives of our residents and the success of our team by:

  • Driving occupancy goals and maximizing community census through strategic marketing, prospecting, and referral partner development.
  • Managing the entire sales process from inquiry to close, including organizing and conducting in-person/virtual tours and home visits to advance prospective residents' decisions.
  • Planning, coordinating, and leading engaging events and activities to promote the community and generate new leads.
  • Cultivating strong relationships with prospective residents and families, and collaborating with them to highlight our property, amenities, and services.
  • Overseeing the resident move-in process, ensuring agreements are understood, and facilitating new resident orientations.
  • Ensuring compliance with company policies and all local, state, and federal regulations, while setting high expectations for first impressions and community appearance.


Requirements

What We're Looking For:
  • 2+ years of sales or sales support experience in a senior living or related industry supervisory or leadership role.
  • Proven sales skills with a solid understanding of the sales process from inquiry to close, and a track record of driving results
  • Ability to work independently, take initiative, and drive results, with a strong understanding of sales CRM and other technical tools to track data.
  • High school diploma or equivalent; Bachelor's degree or some college coursework in a related field (preferred).
  • Must possess a valid driver's license and an acceptable driving record, with the ability to travel throughout the local community.
  • The ability to assist residents with limited mobility, lift/push/pull up to 50lbs.
  • Excellent verbal and written communication skills, including negotiation and persuasion skills, with the ability to effectively collaborate with diverse groups, navigate challenging situations, and make sound decisions.
  • Strong technical skills (e.g., Word, Excel, PowerPoint) and the ability to maintain confidential and privileged information (including HIPAA, residents, and associates).

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