Director of Sales

Heritage Communities

$80K — $95K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years in sales or sales support within senior living or related industry in a leadership role.
  • Demonstrated sales proficiency with a successful record from inquiry to close.
  • Strong self-motivation and results-driven mindset, with knowledge of sales CRM tools.
  • High school diploma required; Bachelor's or relevant coursework preferred.
  • Valid driver's license and acceptable driving record required; local travel necessary.
  • Ability to assist residents with limited mobility, lifting up to 50 lbs.
  • Excellent communication skills, including negotiation and collaboration in diverse situations.

Responsibilities

  • Drive occupancy rates and maximize community census via marketing and referrals.
  • Manage the sales process from initial inquiry to final agreement.
  • Coordinate and lead community events to attract potential residents.
  • Build strong relationships with prospective residents and families to showcase offerings.
  • Oversee the move-in experience, ensuring clarity of agreements and conduct orientations.
  • Maintain compliance with policies and regulations, focusing on community appearance.

Benefits

  • Opportunities for professional development and career growth.
  • Supportive team-oriented work environment.
  • Flexibility with work hours to accommodate community events.
  • Engaging work that directly impacts resident lives and community success.
Full Job Description
Description

What You'll Do:

As our Director of Sales, you will lead all sales and marketing initiatives, directly impacting the lives of our residents and the success of our team by:

  • Driving occupancy goals and maximizing community census through strategic marketing, prospecting, and referral partner development.
  • Managing the entire sales process from inquiry to close, including organizing and conducting in-person/virtual tours and home visits to advance prospective residents' decisions.
  • Planning, coordinating, and leading engaging events and activities to promote the community and generate new leads.
  • Cultivating strong relationships with prospective residents and families, and collaborating with them to highlight our property, amenities, and services.
  • Overseeing the resident move-in process, ensuring agreements are understood, and facilitating new resident orientations.
  • Ensuring compliance with company policies and all local, state, and federal regulations, while setting high expectations for first impressions and community appearance.


Requirements

What We're Looking For:
  • 2+ years of sales or sales support experience in a senior living or related industry supervisory or leadership role.
  • Proven sales skills with a solid understanding of the sales process from inquiry to close, and a track record of driving results
  • Ability to work independently, take initiative, and drive results, with a strong understanding of sales CRM and other technical tools to track data.
  • High school diploma or equivalent; Bachelor's degree or some college coursework in a related field (preferred).
  • Must possess a valid driver's license and an acceptable driving record, with the ability to travel throughout the local community.
  • The ability to assist residents with limited mobility, lift/push/pull up to 50lbs.
  • Excellent verbal and written communication skills, including negotiation and persuasion skills, with the ability to effectively collaborate with diverse groups, navigate challenging situations, and make sound decisions.
  • Strong technical skills (e.g., Word, Excel, PowerPoint) and the ability to maintain confidential and privileged information (including HIPAA, residents, and associates).

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