Director of Sales

Goodie

$240K — $300K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in enterprise or mid-market B2B SaaS sales with a strong track record of quota achievement.
  • Experience as a player-coach or in a sales management role.
  • Ability to construct and refine sales playbooks in dynamic environments.
  • Experience managing both inbound and outbound sales pipelines.
  • Strong executive presence with excellent communication skills, particularly in high-stakes negotiations.

Responsibilities

  • Own revenue generation by closing enterprise and mid-market deals.
  • Run full-cycle sales while managing your own book of business.
  • Build an effective inbound and outbound sales process targeting high-level marketing executives.
  • Coach team members to meet performance expectations and refine their sales tactics.
  • Develop and iterate on the sales playbook, translating complex solutions into ROI narratives.
  • Maintain accountability for the overarching revenue strategy while collaborating with the leadership team.
  • Gather market intelligence to adapt sales strategies based on customer feedback and competitive landscape.

Benefits

  • Premium medical, dental, and vision coverage.
  • Flexible work environment with hybrid and remote options.
  • Home office stipend to support your workspace needs.
  • Unlimited PTO plan for better work-life balance.
  • Paid parental leave to support family needs.
  • 401(k) plan with employer matching to secure your financial future.
  • Access to mentorship and career growth opportunities.
  • Resources and industry experts for continuous learning.
  • Quarterly team outings to foster team cohesion.
  • Wellness programs including gym access and mental health resources.
  • Complimentary snacks, lunches, and happy hours at the office.
  • Opportunities for leadership development and successful career progression.
Full Job Description
What we're looking for:

This is not a role where you execute someone else's strategy. It's the role where you buld the strategy, write the playbook, carry the number, and grown the team.

A player-coch by instinct, you want to close deals yourself and coach others to do the same. You don't wait for the process to be handed to you, you build it from what's wrong in the field and refine it unitl it scales. Seeing around corner is second nature: Identifying the path forward without being told, and holding yourself to a higher standard than anyone else would.

Reporting directly to the CEO, you'll carry your own quota and manage a small but hungry team working a mix of inbound and outbound. The opportunity: define the sales function at one of the most important AI infrastructure companies being built right now.

What you'll do:

Own Revenue
  • Carry a personal sales quota and close enterprise and mid-market deals with brand, marketing, and digital teams at some of the worlds largest companies.
  • Run full-cycle sales: discovery, demos, business cases, negotiation, and contracting on your own book of business.
  • own inbound conversion and build on Goodies outbound motion, targeting CMOs, VP's of Marketing, VPs of SEO and digital marketing leaders.

Build and Coach the Team
  • Set performance expectations, coach pipeline execution and hold reps to consistent standards.
  • Define the ideal AE hiring profile and build the onboarding program that will scale beyond your first hires.

Define the Sales Playbook
  • Refine Goodie's sales playbook: ICP definition, buyer personas, discovery frameworks, competitive handling, and deal strategy.
  • Develop ROI narratives and business case frameworks that translate Goodie's platform into quantifiable outcomes for enterprise marketing teams.
  • Identify whats's working in the market and turn it into repeatable process before scaling.

Drive GRM Strategy
  • Own the revenue strategy with full accountability for direction. This role is for someone who generates strategy, not someone who waits for it.
  • Partner directly with the CEO and the rest of the leadership team on GTM alignment, campaign feedback, and pipeline planning.
  • Feel product, marketing, and leadership with intelligence from the field: Objections, competitor signals, unmet buyer needs, and category narratives.

What you have:
  • 5+ years of enterprise of mid-market B2B SaaS sales, with a consistent track record of hitting or exceeding quota.
  • Direct experience in a player-coach or sales management capacity.
  • Startup instincts: you've operated in an environment without a fully built playbook and you've built one rather than waiting for it.
  • Proven ability to manage both inbound pipeline and build outbound motions, ideally at the same company.
  • Executive presence and communication skills: you can run a credible discovery call with a VP, build census with multiple stakeholders, and close with a C-suite decision maker.
  • Hands-on fluency with modern sales tools (HubSpot, Outreach, Apollo, Clay, or equivalents).

Bonus/Nice-to-haves
  • Background in martech, SEO platforms, digital marketing technology, or AI-native SaaS products.
  • Experience at a company transitioning from founder-led to team-led sales, where you helped make that transition.
  • Existing relationships with enterprise or mid-market brand and digital marketing leaders.
  • Familiarity with AEO, GEO, or AI search as a category; you don't need to be an expert, but you're genuinely curious about what we're building.
  • Experience hiring, onboarding and ramping AEs from scratch.

Benefits and perks of becoming a Goodie:

Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities
  • Health First: Premium Medical, Dental & Vision Coverage
  • Flex Work Environment: hybrid at HQ and remote globally
  • Set Up Shop: Home Office Stipend
  • Recharge Anytime: Unlimited PTO Plan
  • Family First: Paid Parental Leave Plan
  • Secure Your Future: 401(k) Plan with Employer Matching
  • Level Up: Mentorship & Career Growth Support
  • Always Be Learning: Access to Top-tier Resources & Industry Experts
  • Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)
  • Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans
  • Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours
  • Grow With Us: Endless Opportunities to Lead & Succeed
  • Keep on Shining: Ongoing Employee Development Programs


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