Director of Sales - Foodservice

Tony'S Chocolonely

• $125K — $150K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in Foodservice sales and national account management
  • Proven success with broker networks and major Foodservice distributors
  • Experience in account P&Ls and trade spend management
  • Strong forecasting and customer analysis skills
  • Skilled in persuasive sales presentations and negotiations
  • Ownership mentality with a proven track record of meeting sales goals
  • Ability to form trusted partnerships for mutual growth
  • Proficient at translating insights into effective account strategies
  • Strong communication skills for aligning diverse stakeholders
  • Ability to navigate fast-paced and ambiguous environments

Responsibilities

  • Develop and execute U.S. Foodservice strategy for profitable growth
  • Manage Foodservice P&L and trade investments effectively
  • Increase brand awareness at distributor meetings and trade shows
  • Lead broker partners through clear objectives and training
  • Identify and unlock new growth opportunities in various channels

Benefits

  • Opportunity to make a significant impact in the chocolate industry
  • Collaborative work environment focused on sustainable growth
  • Access to professional development and training resources
  • Engagement with diverse national accounts and market segments
Full Job Description
Director of Sales - Foodservice

We9re looking for a driven and strategic Foodservice sales leader to accelerate sustainable, profitable growth across the U.S. market. In this role, you9ll own and execute Tony9s Foodservice sales strategy, with a focus on expanding distribution, growing national accounts, building brand awareness, and advancing our mission with customers and partners.

You9ll develop long-term partnerships across distributors, brokers, and key national accounts while managing trade investment, customer presentations, events, and sampling initiatives. You9ll also identify and unlock new growth opportunities across colleges and universities, business and industry, hospitality, entertainment venues, group purchasing organizations, and other alternative retail channels served through Foodservice distribution.

What you will do:
  • Develop and execute the U.S. Foodservice strategy to deliver profitable revenue growth by expanding distribution, strengthening key national accounts, and converting high-potential customer opportunities.
  • Manage the Foodservice P&L and trade investment in partnership with the Sr. Director of Natural & Foodservice, ensuring spending is strategically allocated, efficient, and aligned with profitable growth priorities.
  • Increase brand awareness and customer demand by representing Tony9s at priority distributor meetings, customer events, sales kickoffs, trade shows, and targeted sampling activations.
  • Lead and develop broker partners through clear objectives, training, tools, and performance expectations. Hold partners accountable for expanding awareness, distribution, and sales across the Foodservice channel.


  • 5+ years of experience in Foodservice sales and national account management.
  • Proven success managing broker networks and major Foodservice distributors, including Vistar.
  • Experience managing account P&Ls, trade spend, pricing, and promotional investment to deliver profitable growth.
  • Strong capability in forecasting, pipeline management, customer analysis, and translating performance data into account plans.
  • Skilled in developing persuasive sales presentations, leading line reviews, and negotiating agreements with senior customer stakeholders.
  • Takes ownership, acts with urgency, and consistently delivers against ambitious sales and distribution goals.
  • Builds trusted partnerships and turns customer needs into mutually beneficial growth opportunities.
  • Anticipates opportunities, sets clear priorities, and translates insights into effective account plans.
  • Aligns internal teams, brokers, distributors, and customers through clear communication and constructive influence.
  • Navigates ambiguity, removes obstacles, and finds practical solutions in a fast-moving environment.

Sounds like you?

Are you passionate about making a difference in the world? Look no further! If you9re ready to take the chocolate industry to new heights with us, we9d love to hear from you! Please send your direct application, no agencies. We can9t wait to hear from you!

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