Director of Sales

Experience Senior Living

$80K — $95K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Preferred experience in senior living, specifically assisted living and memory care environments
  • Bachelor's degree or equivalent experience preferred
  • Helpful background in sales or leasing within health care or senior living
  • Desire for creative, 'out of the box' thinking
  • Proven expertise in 'relationship selling' with strong closing skills
  • Preferred experience with motivational interviewing techniques
  • Competence in connecting and building trust with clients and their influences
  • Experience in customer service-oriented settings is essential
  • Demonstrated ability to work collaboratively within a team
  • Effective communication skills, both verbal and written, required
  • Must possess a current driver's license

Responsibilities

  • Meet or exceed monthly sales targets for the community
  • Engage in 'sales zone' activities such as client home visits and follow-ups
  • Respond to inquiries via phone, email, and in-person while conducting tours
  • Maintain accurate community database of inquiries and follow-up communications
  • Develop and nurture relationships with referral sources through field visits
  • Qualify and match services to current and potential referral sources
  • Research local competition and stay informed on new services
  • Create and oversee annual community sales and marketing plans
  • Track move-ins, move-outs, and referral activity for effective follow-up
  • Assist in completing move-in paperwork for smooth resident transitions
  • Provide regional management with necessary sales reports
  • Participate in sales training and maximize techniques to improve census
  • Promote community events to encourage tours and visits
  • Monitor department budget and expense management

Benefits

  • Full benefits package including medical, dental, and vision care
  • Short-term and long-term disability insurance
  • Life and voluntary life insurance options
  • 401k plan with employer matching
  • Paid holidays and generous PTO of up to 20 days in the first three years
Full Job Description
We are looking for a Director of Sales to join our amazing team!

Responsibilities:
  • Meet or exceed monthly company/community sales standards.
  • Primary focus on "sales zone" activities including face to face-including client home visits, voice to voice, creative follow up and purposeful planning for effective execution.
  • Respond to telephone, email-online, & in-person inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties.
  • Accurately maintain the community's database by collecting and entering information about new inquiries and referral sources and recording consistent and appropriate follow up communication with inquiries, prospective residents & influencers, and referral source contacts.
  • Develop and maintain relationships with potential referral sources and conduct on-going field visits.
  • Qualify all current and potential referral sources, effectively matching our services to their needs, thus maximizing referral potential.
  • Research and maintain current information on local competition and new services and competitors entering the marketplace.
  • Create and oversee the annual community sales and marketing plan. Analyze data related to the return on investment and suggest changes in strategies or services to respond to changing market conditions. Oversee advertising and collateral.
  • Accurately track move-ins, move-outs, transfers, and quantity vs. quality of referral activity, determining appropriate follow-up actions.
  • As necessary, assist the team in completing the necessary move-in paperwork ensuring a smooth transition for the resident and acting in compliance with company policies and appropriate State Licensing regulations.
  • Provide regional management with necessary paperwork and reports to actively monitor sales efforts.
  • Attend and participate in core sales training events and maximize techniques to grow census/revenue.
  • Provide opportunities for greater community members and prospects to visit and tour the community by promoting appropriate unique events.
  • Monitor and manage the budget of the department.
  • May perform other duties as assigned.


Requirements
  • Experience in senior living, including assisted living and memory care environments preferred
  • Bachelor's degree or equivalent experience and education preferred
  • Background in sales or leasing in the health care or senior living industry helpful
  • Creative and "out of the box" thinker desired
  • Expertise in "relationship selling" and a demonstrated ability to close
  • Experience with motivational interviewing techniques preferred
  • Must demonstrate competence in the following areas:
    • Ability to connect and build trust with clients and their circle of influence
    • Ability to understand and manage emotions arising from client situations
    • Ability to guide clients toward solutions
  • Experience in a customer service-oriented setting necessary
  • Demonstrated ability to work in a team environment
  • Ability to show sincerity and empathy
  • Effective verbal and written communication skills are required, including the ability to communicate openly, honestly, and responsibly with others
  • Ability to read, speak, and understand the English language
  • Ability to work nights, weekends and holidays required
  • Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
  • Must possess a current driver's license
  • Connect and help residents transition from home to community through thoughtful engagement at every level of interaction
  • Ability to work varied schedules to include weekends, evenings, and holidays.

Benefits

We offer a full benefits package that includes medical, dental, vision, STD/LTD, life and voluntary life, 401k with employer matching, paid holidays, and up to 20 days PTO in the first three years.

Background Screening Requirement

Employment is contingent upon successful completion of background screening in accordance with Florida law and company policy. Certain positions may require fingerprinting and Level 1 or Level 2 background screening. Applicants can review Florida care provider background screening requirements here: https://info.flclearinghouse.com

Similar Jobs

More Jobs at Experience Senior Living

More Healthcare Jobs

Find similar Director of Sales jobs: