Director of Sales

Asbury Communities

$200K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-12+ years of B2B sales experience, particularly in MSP and SaaS/analytics/AI solutions.
  • Direct selling experience in healthcare and senior living sectors.
  • Proven history of closing six- and seven-figure deals with multiple stakeholders.
  • Strong understanding of data security, EMR/EHR systems, and HIPAA/BAA compliance.
  • Capability to conduct executive-level conversations and perform value engineering independently.
  • Proficient in CRM and sales operations, particularly with Pipedrive.

Responsibilities

  • Drive new revenue across MSP and product lines.
  • Build and execute outbound strategy for target markets.
  • Develop tailored messaging and ideal customer profiles (ICPs).
  • Establish partnerships with EMR vendors and healthcare organizations.
  • Manage the MSP deal cycle from discovery to contracting.
  • Lead sales of Falls Prevention technology, including demos and ROI analysis.
  • Navigate complex buying committees and expand pilots into enterprise contracts.

Benefits

  • Generous medical, dental, and vision coverage.
  • 401K with company match.
  • Paid time off and paid holidays.
Full Job Description
Full-time Position, Remote, East Coast preferred

Salary Range: $200,000 (Base + Commission + Accelerators)

Travel Required: 30% - 40% for client meetings and industry events

Job Description

We are expanding our commercial engine and seeking Director of Sales to build pipeline, close high-value MSP agreements, and scale adoption of our Falls Prevention technology.

The Director of Sales is a senior, full-funnel operator responsible for:
  • Driving new revenue across MSP and product lines
  • Building a repeatable outbound and partner-driven pipeline
  • Leading complex enterprise deals
  • Serving as a visible commercial leader as ThriveWell Tech scales

Key Responsibilities include:

Lead Generation & Pipeline Ownership
  • Build and execute outbound strategy targeting senior living, post-acute, and healthcare organizations.
  • Assist in development of ICPs and tailored messaging
  • Establish partnership motions with EMR vendors, regional associations, and healthcare networks.
  • Maintain forecasting discipline, pipeline analytics, and win-loss insights.

MSP (Managed Services) Sales
  • Own the MSP deal cycle: discovery, solution shaping, proposal, pricing, and contracting.
  • Sell across cloud, security, service desk, endpoints, data, and network services.
  • Translate technical capabilities into operational and financial outcomes for clients.
  • Build executive-level relationships and convert pilot engagements into multi-year managed service contracts.

Falls Prediction &Product Sales
  • Lead sales of ThriveWell Tech's AI-driven Falls Prevention platform, including demos, proof-of-value cycles, and ROI modeling.
  • Clearly articulate clinical, operational, and financial impact around fall reduction and safety outcomes.
  • Navigate multi-stakeholder buying committees (Clinical, IT, Operations, Compliance).
  • Drive pilot-to-enterprise expansions across multi-campus organizations.


Qualifications

Required Qualifications
  • 7-12+ years of B2B sales experience, including MSP/Managed Services and SaaS/analytics/AI solutions.
  • Direct selling experience in healthcare, senior living, or post-acute environments.
  • Track record of closing six- and seven-figure deals with multi-stakeholder decision groups.
  • Strong fluency in data security, EMR/EHR landscapes, and HIPAA/BAA requirements.
  • Ability to run executive conversations and value engineering independently.
  • CRM and sales operations rigor (Pipedrive).

Preferred Qualifications
  • Experience selling technology tied to clinical risk, quality, safety, or operational outcomes.
  • Familiarity with PointClickCare, myUnity, MatrixCare, or similar EMR ecosystems.
  • Prior experience building outbound teams, channels, or regional sales playbooks.


Additional Information

Depending upon the status of the position, Asbury offers generous benefits including medical, dental, and vision coverage; 401K with match; PTO and paid holidays.

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