Director of Sales and Field Training

OSL Retail Services Inc

$125K — $140K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in sales training or related roles, preferably in retail or field environments.
  • Proven leadership in enterprise-scale sales training functions.
  • Strong people development and coaching abilities.
  • Experience in fast-paced, changeable environments with a focus on execution.
  • Excellent communication skills with a knack for engaging diverse teams.
  • Analytical mindset with problem-solving skills to turn data into actionable insights.
  • Familiarity with MS Office and performance technology adoption.

Responsibilities

  • Oversee the development of field training programs for frontline employees across North America.
  • Implement innovative tools and technologies to enhance training effectiveness.
  • Inspire, mentor, and foster a culture of sales excellence among field employees.
  • Provide coaching and support for field teams to improve performance.
  • Define and measure training success metrics through performance outcomes.
  • Analyze performance data to identify training needs and improvements.
  • Collaborate with various departments to ensure alignment in training strategies.
  • Conduct field visits to validate the execution and gather actionable feedback.

Benefits

  • 3 weeks of vacation to start.
  • Comprehensive benefits package including medical, dental, and vision.
  • Retirement support through company-sponsored RRSP matching.
  • Recognition as one of Canada’s Best Managed Companies 8 years running.
  • Structured employee development programs to support career growth.
Full Job Description
Overview

 

About the opportunity - Director of Sales and Field Training, Mississauga Ontario. (CANADA)

 

As a seasoned, successful sales driver, the Director of Sales and Field Training has experience running large scale sales teams, with inspiring leadership that develops high performing sales professionals and builds winning sales culture. They provide enterprise-level leadership for the strategy, design, and execution of sales training, coaching, and capability development programs for OSL’s field‑based team in a fast‑paced retail and direct sales environment.

 

This role is instrumental in driving sales excellence, operational consistency and scalable performance across more than 8,000 frontline employees. Accountable for aligning training strategy with enterprise priorities and field execution realities, the Director architects innovative, scalable learning ecosystems that accelerate performance and enable business growth.

 

Role Responsibilities:

 

Field Sales Training Strategy & Execution:

  • Build and oversee the execution of consistent field training programs to efficiently support frontline employees across North America including onboarding, sales training, and ongoing development.
  • Identify and implement new approaches, tools, and technologies to enhance training effectiveness and speed‑to‑competency.
  • Inspire and mentor field employees fostering a culture of sales excellence.
  • Provide outstanding coaching skills with strong organizational and interpersonal skills.
  • Own the sales training and coaching framework, including content direction, updates, and delivery standards.
  • Define success metrics and measure training effectiveness through sales performance, productivity, and execution outcomes.
  • Analyze performance data, skills gaps, and field feedback to identify training needs and improvement opportunities.
  • Build strong partnerships with Operations, Client Services, Sales, HR, and Leadership ensuring training alignment and impact.
  • Conduct field visits to validate execution, gather feedback, and ensure training strategies translate effectively in field.
  • Lead the Training function’s structure, priorities, and operating model to deliver high‑quality, consistent outcomes.
  • Oversee training content development requests and team capacity to ensure prioritization and execution discipline.

To be successful and join our team:

 

  • 10+ years of progressive experience in sales training, sales operations, performance enablement, or transformation roles, ideally within retail or field‑based environments (telecom experience an asset).
  • Demonstrated success leading enterprise‑scale sales training or capability development functions.
  • Exceptional people development, coaching, and performance enablement skills.
  • Strong ability to operate in a fast‑paced, highly changeable environment with a practical, execution‑focused mindset.
  • Excellent communication and influencing skills with experience engaging diverse, geographically dispersed field teams.
  • Strong analytical and problem‑solving skills, with the ability to translate insight into action.
  • Proficiency in MS Office; comfort adopting learning and performance technologies.

Let's Talk Perks

 

The salary range for this role is $125k to $140k, your final compensation will reflect your years of experience and beyond the numbers, we’re proud to offer a holistic package that includes:  

  • Generous time off: Start with 3 weeks of vacation.
  • Comprehensive benefits package: Includes medical, dental, vision and a health spending account.
  • Retirement support: Company-sponsored RRSP matching program to help build your financial future.
  • Award-winning culture: Proud to be one of Canada’s Best Managed Companies for 8 years running — now a Platinum Club member.
  • Invested in you: Structured employee development programs designed to help you thrive.

We’re committed to supporting your success every step of the way.  What are the next steps?

Interview Steps:

 

  • Step 1: If your profile is a match, we will invite you for a first conversation with the recruiter.
  • Step 2: The next step is an in-person interview with the hiring manager.
  • Step 3: In-person panel presentation with the VP Operations and extended Senior Leaders.
  • Step 4: Final step is an in-person interview with the Chief Operating Officer.

If this sounds like you and you’re excited to be a member of our team, please apply now. 

 

We thank all interested applicants; however, only qualified candidates will be contacted.  This position requires successful completion of a criminal background check.

 

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