Director of Sales and Community Relations

Retirement Unlimited, Inc.

• $100K — $120K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in sales and marketing, ideally in senior living or related fields
  • Strong understanding of occupancy goals and community marketing strategies
  • Proficiency in maintaining detailed databases and sales tracking systems
  • Excellent communication skills for engaging with residents, families, and referral sources
  • Demonstrated ability to build and maintain professional relationships
  • Experience organizing and executing marketing events and community outreach
  • Ability to train and lead sales team efforts effectively

Responsibilities

  • Drive occupancy goals through proactive marketing and sales efforts
  • Track and report sales activity to corporate leadership regularly
  • Develop and maintain a well-organized database for prospects and referral contacts
  • Conduct engaging community tours for potential residents and families
  • Establish and communicate RUI deposit and lease procedures to all stakeholders
  • Strengthen relationships with referral sources through outreach and events
  • Create and manage an effective marketing plan with budget oversight

Benefits

  • Pleasant teamwork environment
  • Hands-on immersive training opportunities
  • Access to a resort-style community atmosphere
  • Supportive corporate team culture
  • Comprehensive insurance options including medical, dental, vision, life, and pet coverage
  • Tuition reimbursement with partnerships for further education
  • Incentive programs like referral bonuses
  • 401K plan with company matching contributions
  • Complimentary daily meals
  • Strong potential for career growth and development
Full Job Description
Description

The Director of Sales and Community Relations is responsible for acquiring occupancy/census goals through marketing and sales activities such as telemarketing, tours, regular follow-up, developing referral sources, and maintaining a viable waiting list of applicants qualified to move to the community.
  • Accurately tracks all sales and marketing activity. Reports sales activity weekly/monthly to the Corporate Director of Marketing and Communications in the timeframe designated.
  • Maintains an up-to-date and accurate database for all prospects, professionals, and responsible parties (families) including follow-up procedures such as calls, emails, tours, etc.
  • Maintains a viable wait list of qualified potential residents.
  • Conducts tours of the community.
  • Maintains a complete understanding of RUI deposits and lease procedures. Effectively communicates procedures to prospective residents and their families.
  • Creates, maintains, and builds relationships with viable referral sources through visits, events both internal and external, and other means of communication.
  • Strives to achieve RUI census goals (% Occupancy, Move-Ins, and Community Fees).
  • Responsible for the development and maintenance of the community marketing plan including events, advertising, social media, and the budget allocation for prospects and families as well as referral sources.

What can RUI offer you?
  • Pleasant Teamwork Environment
  • Hands-On Immersive Training and Learning experiences
  • Resort-style Community
  • Supportive Corporate Team
  • Medical, Dental, Vision, Life, and Pet insurance
  • Tuition Reimbursement & College Partnerships
  • Referral Bonus Program
  • 401K with company match
  • Free Meal Daily
  • Competitive Wages
  • Many Opportunities for Growth and Development

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