Director of Sales and Catering - Island Oaks RV Resort

NDM Hospitality Services

$80K — $95K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
  • Strong mathematical skills with knowledge of computer accounting programs.
  • Comprehensive understanding of sales strategies and revenue management.
  • Experience in recruitment, supervision, and training of sales teams is essential.
  • Excellent verbal and written communication skills, adaptable to various audiences.
  • Ability to navigate properties and perform job functions effectively.

Responsibilities

  • Direct the sales staff's solicitation efforts through effective communication.
  • Recruit, train, and evaluate staff performance; address issues and implement disciplinary actions if needed.
  • Oversee regular training programs to maintain NDM's performance standards.
  • Compile and prepare operational reports including forecasts for the Sales Department.
  • Research travel industry trends to enhance marketing strategies and business development.
  • Deliver persuasive sales presentations to potential clients.
  • Prepare and execute an annual business plan, adjusting for market dynamics.
  • Attend and organize sales meetings and executive committees to align strategies.
  • Develop competitive pricing and sales strategies based on market analysis.
  • Represent NDM at industry events and organizations.
  • Ensure departmental compliance with employment laws and regulations.

Benefits

  • Regular training programs to meet NDM standards.
  • Opportunities for professional development and advancement.
  • Dynamic work environment with a focus on team collaboration.
  • Engagement in the outdoor hospitality industry to leverage current trends.
  • Exposure to strategic sales planning and cross-department collaboration.
Full Job Description
Responsible for Group sales, banquet, catering, and revenue, yield strategies, implementation and accountable to a market performance and meeting budget, forecast, and optimal business mix targets. Strategies to include market mix, pricing, status, and direct group sales. The development and solicitation of business from all markets to ensure the necessary advance bookings needed for a successful and profitable operation for NDM Hospitality.

Essential Responsibilities:
  • Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date and space commitments for group sales within our properties.
  • Recruit, interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate.
  • Ensure training programs are conducted regularly, and NDM standards of performance are met. Give guidance and counsel staff toward improvement.
  • Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to, the annual and monthly forecast.
  • Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.
  • Develop and conduct persuasive verbal sales presentations to prospective clients.
  • Initiate preparation of computerized annual business plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.
  • Organize and/or attend scheduled sales department, executive committee, and related meetings. Knowledge of travel industry, current market trends and economic factors.
  • Prepare, implement and compile data for the strategic sales plan, monthly reports, annual goals, sales budget, forecasts and other reports as directed/required.
  • Develop rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management.
  • Professionally represent NDM at industry organizations and events.
  • Oversee departmental matters as they relate to federal, state, and local employment and civil rights laws.
  • Perform any other job-related duties as assigned.

Requirements:
  • Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
  • Knowledge of computer accounting programs, math skills, as well as budgetary analysis capabilities required.
  • Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers.
  • Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations.
  • Ability to stand and move throughout properties and continuously perform essential job functions with or without reasonable accommodation.
  • Effective verbal and written communication skills. Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.
Preferred Qualifications
  • Bachelor's degree in a related field.
  • 5+ years of sales leadership experience in a similar-sized operation.
  • Experience in the Outdoor Hospitality Industry.

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