The Director, Strategic PublicRelationsis responsible forexecuting proactive, high-impact public relations strategies that advance BDs innovation story as the worlds premier pure-play medical technology company. This role focuses on product,technologyand innovation communications across BDs high-growth market opportunities within the Medical Essentials, Interventional and BioPharma Systems segments. The position plays a critical role in shapingperceptionof BD across its key stakeholders.

Responsibilities

• Lead execution of proactive public relations strategies that elevate BDs product innovation, technologyleadershipand growth priorities.

• Drive earned-media storytelling for product launches, regulatory milestones, customerwinsand strategic partnershipsacross priority business segments.

• Translate complex medical technologies and clinical applications into clear, compelling narratives for business,healthcareand trade media.

• Develop andmaintainstrong relationships with top-tier national, healthcare,technologyand trade reporters.

• Prepare senior leaders with messaging, briefing materials and media coaching.

• Identifymedia trends and white-space opportunities that reinforce BDs leadership inthe medical technology industry

• Collaborate closely with social,digitaland content leaders to ensure earned media is amplified throughsocial,ownedand paid channels.

• Partner with segment, businessunitand marketing teams to align messaging,timingand narrative consistency.

• Provide issues and crisis communications support as needed, in coordination with PR leadership.

• Manage external agencies and partners to ensure high-quality execution and accountability.

• Serve as an active member of the PR leadership teamthat creates an environment in which communicators can thrive in their current roles and grow in their future careers

Qualifications:

• Bachelors degree in journalism, public relations,communicationsora relatedfield.

• Extensive experience in public relations or strategic communications, with a strong emphasis onmedia relations,productPR,and innovation storytelling.

• Demonstrated success executing proactive earned-media strategies for complex products or technologies.

• Experience working in healthcare, medical technology, lifesciencesor other highly regulated industries.

• Ability to distill technical or clinical concepts into clear, media-relevant messaging.

• Experience supporting issues and crisis communications with sound judgment and message discipline.

• Exceptional writing,editingand storytelling skills; deep familiarity with AP Style.

• Strong strategic thinking skills paired with a hands-on, execution-oriented mindset.

• Collaborative leadership style with experience partnering across functions and with senior executives.

• Understandshow earned media integrates with owned,socialand paid channels to drive impact.

At BD, we are committed to supporting our associateswell-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:

• Annual Bonus

• PotentialDiscretionaryLTIBonus

Health and Well-being Benefits

• Medical coverage

• Health Savings Accounts

• Flexible Spending Accounts

• Dental coverage

• Vision coverage

• Hospital Care Insurance

• Critical Illness Insurance

• Accidental Injury Insurance

• Life and AD26D insurance

• Short-term disability coverage

• Long-term disability insurance

• Long-term care with life insurance

Other Well-being Resources

• Anxiety management program

• Wellness incentives

• Sleep improvement program

• Diabetes management program

• Virtual physical therapy

• Emotional/mental health support programs

• Weight management programs

• Gastrointestinal health program

• Substance use management program

• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit

Retirement and Financial Well-being

• BD 401(k) Plan

• BD Deferred Compensation and Restoration Plan

• 529 College Savings Plan