ServiceNow

Director of Portfolio Storytelling

ServiceNow • $192K — $336K *
Santa Clara, CA 95051In-Person
Media
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Proven track record as a world-class storyteller, particularly in keynotes and major market moments
  • Deep product marketing expertise with a focus on messaging and positioning
  • Ability to translate complex product innovations into clear, compelling narratives
  • Strong judgment and the capacity to enhance team thinking
  • Exceptional collaboration skills across multiple departments
  • Experience operating in a matrixed environment and aligning competing priorities
  • Hands-on approach, ready to both shape strategy and execute work

Responsibilities

  • Shape and align the product portfolio narrative with cohesive messaging
  • Translate product innovations into engaging stories for the market
  • Connect product launches into a unified evolving narrative
  • Lead the development of strategic storytelling for key market moments
  • Own and scale the Messaging Guild to formalize and enhance messaging quality
  • Drive storytelling excellence and consistency across the organization

Benefits

  • Health plans with flexible spending accounts
  • 401(k) Plan with company match
  • Employee Stock Purchase Plan (ESPP)
  • Matching donations for charitable contributions
  • Flexible time away policies
  • Family leave programs
Full Job Description
Job Description

About the Role

ServiceNow is accelerating its transition to become the AI platform for business transformation. As we scale the pace of launches and major moments, we need a dedicated leader to help shape and deliver how our portfolio story shows up in the market.

This role sits at the center of Product, Marketing, Brand, and Communications - working across the company to define and express a coherent, differentiated story across products, releases, and key moments.

You will operate both strategically and hands-on: partnering to shape the overall narrative and directly crafting the storytelling that brings it to life - from product narratives to keynotes to major market moments. You will also lead the evolution of the Messaging Guild into a system that raises the bar for storytelling and messaging across ServiceNow.

This is not a pure content role. It is a high-leverage position focused on defining, aligning, and delivering world-class storytelling across an entire product portfolio.

What You'll Do

Shape and align the product portfolio narrative
  • Work across Product, Marketing, Brand, and Communications to bring a clear and consistent story to how the product portfolio shows up in the market. While individual business units remain responsible for their product messaging, this role helps connect, elevate, and align those stories into a coherent portfolio narrative that compounds across launches, regions, and major moments.

Translate product innovation into compelling storytelling
  • Partner closely with product teams and product marketers to understand what we are building and where we are going. You will be close enough to product to challenge thinking, elevate ideas, sharpen positioning, and connect individual innovations to broader narrative themes, turning complex capabilities into simple, differentiated stories.

Connect launches and moments into one evolving story
  • Work closely with the Launch Office to bring clarity to individual launches and how they build over time. Rather than resetting the story at each moment, you will help define a narrative arc that compounds with time across releases, flagship events, and campaigns.

Lead strategic storytelling for major moments
  • Take a hands-on role in shaping how ServiceNow shows up in its most important moments. This includes writing and refining keynotes, executive presentations, strategic story pitches, and major market moments that define how we present to customers, analysts, and the market.

Own and scale the Messaging Guild
  • Build on the Messaging Guild and evolve it from a voluntary initiative into a formal operating model. Bring along a distributed group of contributors while setting clear standards and programs that raise the bar for messaging quality across the company.

Drive storytelling excellence across the organization
  • Act as a standard-setter for what great looks like. Through collaboration and influence, elevate the quality and consistency of storytelling across teams, ensuring we show up with clarity, confidence, and differentiation in everything we say.


Qualifications

What Success Looks Like
  • A clear, coherent portfolio story that shows up consistently across launches and major moments
  • Messaging that builds over time rather than resetting with each release
  • High-impact executive storytelling - especially keynotes and major events
  • Product teams producing stronger, more connected narratives as a result of this role's influence
  • A scaled Messaging Guild that raises storytelling quality across the organization

What You Bring
  • Proven track record as a world-class storyteller, including keynotes, executive narratives, and major market moments
  • Deep product marketing expertise across messaging, positioning, and value proposition
  • Ability to go deep technically and translate complex innovation into simple, compelling stories
  • Strong point of view and judgment, with the ability to challenge and elevate thinking across teams
  • Exceptional collaborator and influencer across Product, Marketing, Brand, and Communications
  • Ability to operate effectively in a highly matrixed environment, building trust and driving alignment across competing priorities
  • A hands-on mindset - equally comfortable shaping direction and doing the work


For positions in this location, we offer a base pay of $192,400 - $336,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

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ServiceNow Careers

Empowering professionals to achieve more, ServiceNow is where careers are future-proofed, and ambitions are realized. Join us in our journey of growth and innovation.
Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Information Technology
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ
NOW
* Ladders Estimates

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