About ALSO.We're ALSO, an electric mobility company originally conceived as a part of Rivian. We're a passionate team of builders, dreamers, doers and innovators, focused on creating entirely new (not to mention, innovative and delightful) vertically integrated, small EVs designed to meet the global mobility challenges of today and tomorrow. Our mission is to inspire everyone to ride ALSO-replacing many local car, truck and SUV miles with ones on vehicles that are more affordable, more enjoyable and 10-50x more efficient.
Also is looking for a Director of Physical Experiences to imagine and operate a physical ecosystem where customers can experience the brand, learn about and purchase products, and have their products serviced.
What You Will DoPhysical store and Mobile Experiences Strategy- Partner with product teams to understand TAM, target customer, and competitive landscape.
- Develop an ecosystem based strategy for physical place that optimizes for retail distribution, brand awareness and CX measures, commercial growth, and profitability.
- Partner with Director of Ecommerce to develop integrated omni-channel customer journeys that span physical and digital touch points.
- Develop a mobile experience strategy compliments the digital and physical experience, to drive brand awareness, engage and convert customer leads and acquire new customers
Store Development- Lead the sourcing, development, and delivery of store experiences across a range of formats including:
- Brand showrooms
- Shop in shop in strategic partner stores and showrooms
- Pop up in strategic partner stores
- Mobile pop up for events and auxiliary commercial capacity
- POP/display in partner retail designed to boost brand awareness.
- Partner with product, brand, and marketing teams to ensure key stories are front and center to customer
Store & Fleet Operations- Lead day to day execution of the retail business and mobile experiences fleet, managing sales, customer experience, service delivery, and inventory.
'Pop up' Operations- Lead the execution of delivery, implementation, and removal of pop up experiences, across multiple formats.
- Lead the day to day operation of pop up experiences, whether through strategic partners, contractors, or Also employees.
Channel Business Management- Prepare weekly and monthly performance reporting on key KPIs the stores team is responsible for.
- Participate in cross functional business reviews with Ecommerce, Marketing, Product, and Finance teams.
- Partner with Customer Success and Ecommerce to continually refine omni-channel shopping journeys.
What You Will Bring - 10+ years of progressive experience in physical retail.
- Demonstrated ownership of 8 figure P&Ls, with an emphasis on labor planning
- Demonstrated experience in Real Estate sourcing, fixture development, and/or event management (strongly preferred).
- Experience working across 3 or more disciplines among: Store Operations, Store Design, Store Development, Event or Mobile Operations, Omni-channel fulfillment, Product Service operations, or Customer Service Operations.
- Strong people management and influencing skills, with the ability to inspire, develop and lead strategic partners, contractors, and internal employees.
The salary for this position ranges from $125,000 to $175,000 per year, depending on experience and qualifications.
Why ALSO.We're passionate about helping the world find a better way to get there-wherever it is you're headed.
We're located in the heart of Silicon Valley and have brought together a world-class team from some of the biggest brands in the technology, automotive, cycling, outdoor recreation and retail spaces.
Together we're working hands-on to imagine, design and build an entirely new solution to a global set of transportation challenges.
Perks and Benefits- Robust health coverage. Excellent health, dental and vision insurance covered up to 100% by ALSO with FSA & HSA options.
- One Medical membership and dedicated insurance advocates.
- Rich fertility and family building benefits with Progyny.
- Flexible time off.
- 401(k) match.
