Crunch Fitness

Director of Personal Training

Crunch Fitness$85K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Certified Personal Trainer (CPT) preferred.
  • Bachelor's degree in Business, Exercise Science, or related field preferred.
  • Five or more years of multi-unit fitness leadership experience.
  • Proven success leading leaders and developing high-performing management teams.
  • Strong understanding of business operations, financial management, and performance analytics.
  • Exceptional communication, organizational, and leadership skills.
  • Ability to manage multiple priorities while leading large-scale organizational initiatives.

Responsibilities

  • Develop and execute the long-term vision and growth strategy for the Personal Training division.
  • Create annual and quarterly business plans that support company objectives.
  • Identify opportunities to improve revenue, profitability, member engagement, and operational efficiency.
  • Directly lead, mentor, and develop Regional Personal Training Managers.
  • Establish performance expectations and accountability standards across all levels of the Personal Training organization.
  • Drive company-wide Personal Training revenue, profitability, and overall business performance.
  • Monitor key business metrics and identify opportunities for continuous improvement.

Benefits

  • Bonus based on performance
  • Employee discounts
  • Opportunity for advancement
  • Paid time off
Full Job Description
Benefits:
  • Bonus based on performance
  • Competitive salary
  • Employee discounts
  • Opportunity for advancement
  • Paid time off


Director of Personal Training

Fitness Growth Capital LLC

Position Summary

Fitness Growth Capital is seeking an experienced and visionary Director of Personal Training to lead the strategic growth, financial performance, and operational excellence of our Personal Training division across multiple locations.

This executive leadership role is responsible for developing leaders, driving revenue growth, improving operational consistency, and creating scalable systems that deliver exceptional member experiences and business results. The Director of Personal Training will oversee Regional Personal Training Managers while partnering with Executive Leadership, Operations, Marketing, Finance, and Human Resources to ensure the Personal Training division continues to grow and evolve.

This is an executive leadership position focused on strategy, leadership development, and organizational performance rather than day-to-day club operations.

Key Responsibilities

Strategic Leadership

  • Develop and execute the long-term vision and growth strategy for the Personal Training division.
  • Create annual and quarterly business plans that support company objectives.
  • Identify opportunities to improve revenue, profitability, member engagement, and operational efficiency.
  • Lead new initiatives, programs, and processes that strengthen the Personal Training business.

Leadership & Team Development

  • Directly lead, mentor, and develop Regional Personal Training Managers.
  • Build leadership development programs that prepare future department leaders.
  • Establish performance expectations and accountability standards across all levels of the Personal Training organization.
  • Recruit, coach, and retain high-performing leadership talent.

Financial & Business Performance

  • Drive company-wide Personal Training revenue, profitability, and overall business performance.
  • Monitor key business metrics and identify opportunities for continuous improvement.
  • Develop action plans to support underperforming regions and maximize growth opportunities.
  • Partner with Executive Leadership on budgeting, forecasting, and long-term planning.

Operational Excellence

  • Develop, implement, and maintain standardized Personal Training systems and operating procedures.
  • Conduct regular club visits and operational audits to ensure consistency, compliance, and execution of company standards.
  • Evaluate department performance and recommend operational improvements based on business data and field observations.
  • Ensure Regional Managers have the tools, resources, and support needed to successfully lead their teams.

Cross-Functional Collaboration

  • Partner with Operations to create a seamless member experience from enrollment through long-term training.
  • Work closely with Marketing to develop promotional campaigns, member education initiatives, and Personal Training awareness strategies.
  • Collaborate with Finance to evaluate department performance, budgets, and profitability.
  • Support Human Resources and Learning & Development with recruiting, onboarding, leadership development, and continuing education initiatives.
  • Assist with new club openings, acquisitions, and company growth projects.
Qualifications
  • Certified Personal Trainer (CPT) preferred.
  • Bachelor's degree in Business, Exercise Science, or related field preferred.
  • Five or more years of multi-unit fitness leadership experience.
  • Proven success leading leaders and developing high-performing management teams.
  • Strong understanding of business operations, financial management, and performance analytics.
  • Exceptional communication, organizational, and leadership skills.
  • Ability to manage multiple priorities while leading large-scale organizational initiatives.
  • Willingness to travel regularly between club locations.
What We're Looking For

We're looking for a strategic leader who knows how to build people, improve systems, and grow businesses. The ideal candidate is passionate about developing leaders, creating operational excellence, and driving measurable results across multiple locations. This individual should be comfortable working alongside executive leadership while empowering Regional Managers to successfully execute the company's vision.

Compensation: $85,000.00 per year

About Crunch Fitness

Crunch was founded in a basement level aerobics studio in New York City’s East Village in 1989 by Doug Levine. With the collaboration of exercise instructors the group fitness programming was started at Crunch. Today there are more than 500,000 gym members across the US and operations recently extended to Australia.

Crunch Fitness Careers

There has never been a better time to join the vibrant team at Crunch Fitness—the leading network of fitness centers known for its energetic atmosphere and diverse offerings.

Work You’ll Do

Join Crunch Fitness's industry-leading team to assist individuals in achieving their fitness and wellness goals. At Crunch Fitness, the focus is on transforming lives through dedication, innovation, and leadership in the fitness industry. Lead in a unique role within the marketplace, at the convergence of health, wellness expertise, and digital innovation. Work alongside a dynamic team of fitness and health advisors to help members navigate their personal fitness journeys. Collaborate with the most passionate group of fitness professionals—dedicated to fostering a culture of growth, diversity, and innovation.

Introducing the Crunch Fitness Professional Growth Path

The team is building a market-leading program to offer job opportunities that allow for personal and professional development within the fitness industry.

Do Innovative Work

Join the largest group of fitness experts—dedicated professionals at the intersection of health, industry expertise, and digital innovation.

Drive Innovative Work

Deliver targeted fitness solutions through a depth and breadth of training experience and innovation that’s second to none.

Be Part of a Great Team

Engage in a wide range of fitness technology and harness the unparalleled capabilities, global scale, and joint solution development of a leading team.

Future-proof Your Career

Advance as far as your ambition takes you with near-limitless opportunities to grow your career with unmatched training, development, and certification support.

Explore

Discover how Crunch Fitness leads the way in predictive health maintenance and innovative fitness solutions that cater to a diverse clientele.

The Crunch Fitness Leadership and Innovation Initiative

The combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their personal health and fitness. Clients across the globe look to Crunch Fitness for new strategies and solutions to drive health innovation and growth in the digital era.

Stay Connected

Join the Team

Search open positions that match your skills and interest. Crunch Fitness seeks passionate, curious, creative, and solution-driven team players. SEARCH CRUNCH FITNESS JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the professionals who work at Crunch Fitness.

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Learn more about Crunch Fitness
Size
1,001 employees
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