OverviewThe Director of Performance Creative is responsible for the strategic vision and implementation of execution processes of paid media creative, affiliate content, and ad campaign initiatives across a portfolio of client accounts. This role is built for a visionary leader who can architect the frameworks, systems, and standards that define how great creative performance gets built - and scaled - at Avenue Z.
You will set the strategic direction for performance creative across the agency, defining the methodologies, testing frameworks, and AI-powered production workflows that enable our teams to consistently deliver scroll-stopping, results-driven work. You'll partner with senior leadership across paid media, affiliate, and design to ensure creative strategy is deeply embedded in every client engagement - and you'll build the operational infrastructure that makes excellence repeatable.
ResponsibilitiesCreative Strategy Leadership- Define and own the agency's overarching performance creative strategy, establishing the frameworks, standards, and methodologies that guide creative development across all client accounts
- Build and maintain a forward-looking creative intelligence system - translating performance data, competitive research, and emerging trends into actionable creative direction for internal teams
- Develop agency-wide creative testing frameworks and roadmaps that establish best practices for creative testing across paid media channels
- Serve as the ultimate creative authority and strategic resource for client escalations, high-stakes pitches, and new business opportunities
- Champion a culture of creative excellence and data-driven decision-making across all teams
Affiliate Campaign Management- Establish the agency's affiliate and UGC creative strategy, defining the standards for creator identification, briefing, performance optimization, and paid amplification
- Develop scalable frameworks for affiliate campaign execution - from talent selection criteria and brief structures to deliverable standards and creative feedback methodology
- Build systems for content library management and cross-campaign asset utilization to maximize creator content value
- Partner with leadership to develop and refine contract structures, usage rights standards, and creator relationship best practices
AI-Powered Creative Scaling- Lead the agency's AI creative strategy - identifying, evaluating, and integrating emerging AI tools that elevate creative output, accelerate production, and scale performance
- Design and implement AI-assisted creative workflows that set the production standard across the agency, balancing quality with speed and volume
- Establish governance and best practices for AI use in creative production, ensuring consistency, brand safety, and compliance across all client work
- Serve as internal thought leader and subject matter expert on AI's evolving role in performance creative
Team Operations & Miscellaneous- Partner with department heads to ensure creative strategy is aligned with paid media, affiliate, and CRO teams across all client engagements
- Represent the creative strategy practice in senior client relationships, quarterly business reviews, and new business presentations
- Lead cross-functional brainstorms and creative strategy sessions, bringing agency-wide thinking to the discipline
Qualifications- 5+ years of relevant experience in creative strategy, performance marketing, or an agency environment
- At least 2 years of client-facing experience delivering on creative goals through the full ideation, production, and review process
- Proficient in analyzing paid media platform data and translating insights into actionable creative direction
- Experienced with affiliate and UGC campaign management, including creator briefing, negotiation, and performance feedback
- Comfortable using tools such as Meta Ads Manager and creative analysis tools like Motion, Asana, Slack, Claude, and AI creative tools
- Solid understanding of creative testing methodologies
- Familiar with creator briefing and content production
- Excellent written and verbal communication skills with a sharp eye for brand voice
- Strong client-facing presence - confident presenting work and creative rationale to both internal teams and clients
- Organized, proactive, and able to manage multiple creative workflows simultaneously
- Bonus: client experience in health & wellness, beauty, e-commerce, retail, or apparel
Compensation- Job Type: Full-time Employee
- Schedule: Monday - Friday, 9 AM - 6 PM EST
- Annual Base Salary: $120,000 - $140,000/year
Benefits- Medical, Vision and Dental Plan
- 401(k) Plan + 4% Employer Match
- Unlimited PTO
- Flexible Working Hours
- Hybrid role in our Miami office
- Company-Wide & Team Events
