Position SummaryResponsible for creating and establishing the marketing strategies and tactics for Home Care Services. Plans, directs and evaluates all marketing, sales and admission processes related to all service lines. Generates referrals for Home Care by building vital business relationships, manages relationships with referral sources to promote and expand Rhythms Home Care services and leveraging all available technologies for increased effectiveness and efficiencies. Manages the process of converting a referral into an active home care client. Through the entire sales life cycle, assures that all marketing, outreach and enrollment activities comply with state and federal regulatory requirements. Supervises Rhythms Marketing and Sales staff.
Essential Duties- Receives calls and inquiries from prospects; provides information, answers questions, overcomes objections and closes sales
- Oversees records of prospective clients, including intake information, client service agreements, lead tracking and sales reports as appropriate for home care services, maintains CRM database of prospective clients
- Provides regular and requested reports to inform strategy and the effectiveness of planned tactics
- Oversees process of qualifying each potential client for level of need and urgency. Assesses client eligibility with regard to service level need, physical and financial criteria
- Creates and manages the Rhythms Home Care marketing plan; analyzes data on rate structure, service hours and preferences of potential clients. Analyzes data on competitors. Suggests changes in strategies or services to respond to changing home care market conditions
- In collaboration with the Assistant Vice President, oversees advertising and collateral
- Develops, schedules, implements and evaluates sales presentations and special events
- Supports business development activities and help establish and maintain strong relationships with new and existing referral sources
- Monitors the marketing budget for Rhythms Home Care
- In collaboration with the Administrator represents Home Care Services at Medicare A Meetings; follows up with potential referrals discussed in Medicare A Meetings
- Participates in Rhythms All Staff Meetings and Rhythms Department Continuous Quality Improvement (CQI) and Quality Management Program
- Responsible for encouraging, participating and integrating Masterpiece Living and Eden Alternative initiatives by supporting successful aging and person-centered programs and culture
- Other duties as assigned
Basic Qualifications & Experience- Bachelors of Science preferred, Associates degree required in Marketing, Public Relations, or Communications or relevant degree preferred
- 3-5 years' experience at a senior marketing, advertising, or communications level preferred
- Proven business development, sales, marketing, promotion or public relations required
- Proven expertise in relationship sales required. Home Care sales experience desired
- Excellent communication skills and ability to develop teams and relationships
- Knowledge of managing a budget
- Proven ability to manage staff according to Company's policies and guidelines
- Proven computer and technology skills, Proficient in Microsoft Office (Word, Excel and Outlook) applications required. Microsoft Power Point and Publisher preferred. Database experience preferred especially in a business tracking system preferred. Proficient in sales support systems such as CRM, electronic marketing
- Must have a passion for serving seniors and a proven track record of excellent customer service
- Must be flexible and possess the ability to manage multiple priorities simultaneously
- Must be able to problem solve, effectively manage challenging situations, and be self-directed
- Must be able to read, write and speak the English language
- Must possess excellent customer service, interpersonal, written and verbal communication skills
- Must have a Colorado Driver's License in good standing
