Director of Membership Growth & Sales

ISMG - Information Security Media Group

• $120K — $150K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7+ years of professional sales experience, particularly in B2B membership programs or community offerings.
  • Experience with member-paid sales models and a strong sales performance record.
  • Familiarity with cybersecurity or enterprise technology preferred.
  • Ability to engage and build relationships with C-suite technology executives, demonstrating strong executive presence.
  • Inquisitive, analytical, and resourceful; adept at understanding customer needs for a consultative sales approach.
  • Strong outbound prospecting skills in both cold and warm outreach across various channels.
  • Proven cross-functional collaboration skills within marketing and content teams.

Responsibilities

  • Drive new member acquisition by targeting C-level cybersecurity executives globally.
  • Develop expertise in the cybersecurity landscape to enhance prospect conversations.
  • Execute multi-channel outreach, including targeted emails and LinkedIn engagement, to generate leads.
  • Manage the entire member acquisition process from market research to contract negotiations.
  • Collaborate with Marketing and Content teams on initiatives to boost member engagement.
  • Meet and exceed key performance indicators aligned with membership growth.
  • Maintain positive relationships with existing members to enhance engagement and long-term value.

Benefits

  • Join a high-growth, global organization with strong market presence.
  • Work within a collaborative team of innovative professionals.
  • Experience a supportive culture that values autonomy and excellence.
  • Enjoy continuous learning and professional development opportunities.
  • Benefit from unlimited earning potential with a competitive base salary and uncapped commission.
Full Job Description
Job Description

The Opportunity

CyberEdBoard (CEB) is entering its next stage of growth, and we are looking for our first dedicated commercial leader. As the founding Director of Membership Growth & Sales, you will partner closely with executive leadership to define CEB's growth strategy, establish a repeatable member-acquisition model, and personally secure relationships with leading cybersecurity executives and organizations.

This is a player-builder role. Initially, you will be responsible for generating pipeline, leading executive-level sales conversations, closing new enterprise memberships, and gathering the market intelligence needed to sharpen our positioning, packaging, and go-to-market approach.

As CEB grows, you will transition into building and leading a high-performing membership sales organization. You will establish the processes, operating rhythms, playbooks, and performance standards that future sellers will follow.

This opportunity is ideal for a commercially minded builder who combines executive-level relationship development with disciplined sales leadership-and who wants to play a foundational role in scaling a differentiated global community for cybersecurity leaders.

What You'll Do

Build the Commercial Foundation

  • Partner with executive leadership to define, validate, and continuously refine CyberEdBoard's go-to-market and revenue-growth strategy.
  • Personally build pipeline and secure new enterprise memberships with cybersecurity leaders during the initial stage of growth.
  • Own the full sales cycle, from account research and executive outreach through negotiation and contract execution.
  • Design a repeatable member-acquisition process spanning prospecting, qualification, executive discovery, value presentation, proposal development, negotiation, and close.
  • Build referral, ambassador, alumni, and strategic-partnership channels that expand CyberEdBoard's reach.
  • Represent CyberEdBoard at executive roundtables, industry events, conferences, and other community-building forums.
Build & Lead the Future Team

As the commercial model matures, you will help transition CyberEdBoard from founder- and leadership-led selling to a scalable sales organization.

  • Develop the business case and hiring plan for future sales capacity.
  • Recruit, onboard, coach, and lead Membership Directors or Account Executives.
  • Establish individual and team goals, territories, activity standards, pipeline expectations, and performance metrics.
  • Create a culture centered on ownership, accountability, executive credibility, curiosity, and continuous improvement.
  • Remain actively involved in strategic accounts and complex opportunities while progressively taking responsibility for overall team performance.
What We're Looking For

Required Experience

  • 8-10+ years of progressive B2B sales experience, including substantial success in new-business development and complex, consultative selling.
  • Demonstrated experience as an early sales hire, player-coach, or commercial leader.
  • Proven success selling enterprise memberships, executive communities, advisory services, peer networks, professional services, sponsorships, or other high-value intangible solutions.
  • Strong track record of developing trusted relationships with C-suite and senior enterprise executives.
  • Experience personally creating pipeline and closing business without relying exclusively on an established brand, inbound engine, or large support organization.
  • Experience using customer and market feedback to influence positioning, pricing, packaging, and commercial strategy.
  • Demonstrated leadership capability, including experience coaching, mentoring, or managing sales professionals.
  • Strong commercial judgment and comfort operating in an entrepreneurial environment with evolving priorities and limited initial infrastructure.
Highly Valued

  • Existing relationships within the CISO and senior cybersecurity leadership community.
  • Experience selling cybersecurity, technology, executive education, leadership development, or professional-community solutions.
  • Experience scaling a new business unit, startup, membership platform, or emerging commercial offering.
  • Experience developing referral, ambassador, channel, or strategic-partnership programs.
  • Familiarity with global markets and selling to executives across multiple regions.


👉 Ready to be part of something bigger? Apply now or visit ISMG.io & CyberEdBoard.io to learn more!

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