The Director of Marketing will be responsible for leading strategy, planning, organizing, and directing all Sinapis U.S. marketing efforts including branding, the Sinapis website, impact reports, storytelling, communications, and events. The Director of Marketing will work closely with our staff in East Africa to collect stories, advise on best practices, and collaborate to support our Early Stage and Growth Stage Acceleration business unit goals. The Director of Marketing will be involved in strategic planning and work closely with the CEO and Development Team in all marketing endeavors.
Reporting to: CEO
Location: Indianapolis, IN or remote from any U.S. location
Hours: Full-time
Compensation: Competitive salary and benefits commensurate with experience and industry averages; ranges available upon request
Key responsibilities- Lead U.S. organizational marketing strategy, creating an integrated marketing communications plan with measurable goals to reach donors, partners, and investors
- Manage Sinapis' global brand for consistency, excellence, and overall vision, ensuring that all marketing materials are in line with Sinapis' brand identity including website, social media, impact reports, events, webinars, and curriculum
- Produce high-quality storytelling assets that clarify the message and work of Sinapis in entrepreneurs' lives, businesses, and communities
- Manage the U.S. Marketing Team (1 direct report at present)
- Support and provide resources and training to the East Africa Marketing Team (3 staff) in marketing our entrepreneurship acceleration programs and alumni networks in Kenya, Uganda, and Rwanda
- Develop innovative ways to build brand awareness for Sinapis in the U.S. and in East Africa
- Support the Development Team in successfully hitting annual fundraising targets by assisting with donor communications, fundraising events, and fundraising campaigns
- Develop and own the marketing budget in partnership with the U.S. Administration Team
- Report on marketing performance and impact metrics to the CEO
- Demonstrate the Sinapis core values of being relational, excellent, joyful, open-handed, innovative, Christ-centered, eager to serve, and a wise steward (REJOICES)
- Lean forward to meet other needs of your manager and team as anticipated or assigned
Required qualifications- You're a Christian who wants to live out your God-given calling with a growing international organization
- 5+ years of experience across brand strategy, content/storytelling, and digital marketing, including marketing leadership roles
- A heart for our mission and a passion for alleviating poverty through private sector development
- Strong character and integrity
- An undergraduate degree in marketing, business, communications, or a related field
- Experience working cross-culturally
- Excellent interpersonal skills and emotional intelligence
- Solid understanding of business, entrepreneurship, and missions
- Ability to work independently in a small team environment
Desired qualifications- Experience managing a marketing team or direct reports
- Experience traveling or living in emerging market nations, particularly in Africa
- Experience developing and managing marketing systems for international NGOs
- Proficiency with HubSpot, Salesforce and Webflow
- MBA or MA in a related field
What you can expect- Deep, fulfilling impact. This is a mission impacting hundreds of thousands of lives economically, socially, and spiritually
- Charting a new course for poverty alleviation and advancing the gospel in hard places. Creating awareness of the Sinapis brand plays an essential role in making it possible for us to equip entrepreneurs to grow companies that provide jobs for the poor and fuel the growth of the church from inside challenging places
- World-class economic development experience. We work at the frontier and the leading edge of private-sector development, and you'll gain excellent experience in enterprise solutions to poverty
How to applyIf you're interested in applying, please submit your application
only via sinapis.hiringthing.com. Your application must include the following:
- A PDF resume
- A one-page cover letter that addresses the following questions:
- What motivated you to apply for this role?
- Sinapis is a Christian organization with a mission of making disciples and alleviating poverty through the power of entrepreneurship. What does this mission mean to you personally?
- In your own words, what will make a Director of Marketing successful in this role?
- Is there anything else you'd like to share with us as we consider your application? (This could include relevant constraints, personal circumstances, aspirations, or anything else you believe the hiring committee should know.)
- A portfolio that demonstrates a sample of your marketing and/or communications work. This can be in PDF format as an additional attachment or a link to an online portfolio.
We're excited to hear from you! Please note that applications missing the required materials will not be considered.
