What You'll Do:

• Lead, mentor, coach, and develop a high-performing team across Marketing Operations and Analytics, Digital Experience, and Digital Media

• Establish clear goals, priorities, ownership, and accountability across team functions

• Ensure team roles, responsibilities, operating procedures, and success metrics are clearly defined and documented

• Foster a culture of collaboration, continuous improvement, accountability, and customer focus

• Support team members growth through coaching and development planning

• Lead the Marketing Operations and Analytics function, ensuring effective campaign execution, lead management, reporting, attribution, and performance measurement

• Establish operational governance, planning processes, and accountability measures across marketing initiatives to ensure they are executed on schedule and aligned with organizational goals

• Lead Agile marketing practices, including sprint planning, backlog prioritization, capacity and resource management, retrospectives, and continuous improvement

• Drive quarterly planning, prioritization, and resource allocation aligned to business objectives while proactively managing risks and dependencies through mitigation plans

• Own marketing reporting, attribution, performance measurement, and reporting governance

• Ensure the accuracy, consistency, and integrity of marketing and digital performance data

• Lead the development and maintenance of executive dashboards and performance reporting

• Translate marketing and customer data into actionable business insights and recommendations

• Monitor performance trends and proactively identify risks, opportunities, and optimization strategies that improve marketing and business performance

• Establish reporting standards that support informed, data-driven decision-making

• Lead website strategy, optimization, and digital experience initiatives focused on conversion, engagement, and customer experience

• Establish measurement frameworks for customer journeys and digital interactions

• Drive continuous improvement in lead generation, conversion, customer acquisition, and engagement performance

• Partner with Product Marketing, Communications, Sales, and Member Success teams to improve customer outcomes across the funnel

• Oversee SEO, website analytics, marketing automation, and digital performance optimization

• Provide strategic direction for digital media programs, including video, podcast, and multimedia content

• Serve as business owner for marketing technology platforms, including Salesforce, Pardot (Marketing Cloud Account Engagement), analytics tools, and related integrations

• Ensure systems, processes, and data support business objectives, reporting accuracy, and operational efficiency

• Partner with Technology, Revenue Operations, Legal, and Privacy stakeholders to ensure appropriate governance, compliance, and data integrity

• Evaluate, implement, and optimize tools and processes that improve scalability, automation, reporting, and business outcomes

• Maintain oversight of marketing technology investments and platform performance

• Serve as a strategic partner to Product Marketing, Communications, Sales, Member Success, Product, and Operations teams

• Facilitate resolution of cross-functional issues and remove barriers to execution

• Represent Marketing in enterprise initiatives, operational planning, and business reviews

• Build strong partnerships across the organization to improve business performance and customer outcomes

• Other tasks and responsibilities as assigned

What You'll Need:

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field*

• 8+ years of progressive marketing experience

• 5+ years of experience leading and developing marketing teams

• Demonstrated experience leading marketing operations, digital marketing, analytics, and reporting functions

• Experience managing Agile or Agile-inspired marketing teams and workflows

• Hands-on experience with Salesforce, Pardot (Marketing Cloud Account Engagement), marketing automation, analytics, and reporting platforms

• Experience developing executive dashboards, KPI frameworks, and performance reporting

• Proven ability to translate complex data into actionable business recommendations

• Strong project management, communication, and stakeholder management skills

• Experience leading cross-functional initiatives and influencing stakeholders across multiple business units

• Must be authorized to work in the United States

It's a Plus if You Have:

• Cybersecurity, technology, SaaS, or related B2B industry experience

• Experience managing website strategy and digital experience programs

• Experience with conversion rate optimization and customer journey analysis

• Experience managing marketing technology integrations and reporting architecture (Pardot, Salesforce, Google Analytics, Matomo)

• Familiarity with privacy, consent management, and marketing compliance requirements (Cookiebot)

• Experience scaling marketing operations and analytics capabilities within a growth-focused organization

*Additionalyearsofrelevantexperienceoracombinationof anAssociatesdegreeorequivalent and relevant experience may be substituted for theBachelorsdegree.