The Opportunity

If you believe great marketing is about more than producing content, managing events, and keeping the website current - that the real job is to build a brand people remember, create demand in the right markets, and turn that demand into growth - keep reading.

Oliva Gibbs has built a strong foundation: a respected reputation, deep industry expertise, a growing client development function, and a clear ambition to expand revenue, market reach, and penetration within the accounts that matter most. We're looking for a marketing leader who can bring greater discipline, evidence, and commercial focus to that foundation.

The Director of Marketing will own the firm's brand and demand-generation strategy, balancing the long-term work of building the firm's visibility, recognition, and consideration among target clients with the short-term work of generating qualified demand. You will build systems that connect market --> brand --> target accounts --> demand --> pipeline --> revenue. This work includes establishing clear MQL and Marketing/Client Development Service Level Agreement expectations, creating a disciplined measurement framework for reach and penetration, and ensuring marketing investment is allocated based on what actually drives growth.

This is a strategic operator role with genuine influence. You will work directly with firm leadership - reporting to the President of Business Operations. You will have the opportunity to reshape how the firm goes to market, build a distinctive and memorable brand, and create a marketing function that is viewed not as a service department, but as a trusted partner in the firm's growth.

What You Will Own

Brand & Market Strategy

• Own the firm's brand and market strategy, translating business objectives into clear priorities by market, audience, practice, and target accounts
• Build mental availability and market preference through a distinctive, consistent brand and a multi-year brand-building strategy
• Lead the strategy for a long-term brand campaign, partnering with external experts for creative execution

Demand Generation & Account Growth

• Build and activate the firm's target account universe, establishing a clear view of priority accounts, current penetration, reach, engagement, client retention, and opportunities for growth
• Develop demand-generation programs that increase activity within priority accounts and expand reach into new accounts and/or markets
• Define and operationalize the MQL and Marketing/Client Development SLA, partnering with Client Development and attorneys to turn marketing-generated demand into qualified opportunities and revenue

Marketing Investment & Measurement

• Maintain a healthy balance between building the firm's long-term brand and generating near-term demand, with an approximately 50/50 investment allocation and quarterly reporting to firm leadership
• Use evidence, testing, and performance data to determine where to invest, what to scale, and what to stop doing

Business Partnership & Leadership

• Serve as a trusted strategic partner across the firm - bringing market insight and growth recommendations while actively listening to feedback from our frontline employees
• Lead the marketing team and external partners with clear priorities, accountability, and high standards for execution
• Align with the Director of Client Development to build an integrated Marketing & Client Development operating model in which both teams share priorities, definitions, data, and accountability for growth

How Success Is Measured

• Clearly defined, named target account list is established and actively used to drive marketing and lead-generation activity
• Baseline reach, penetration, and client retention metrics are known, regularly reported and trending in the right direction
• MQL is clearly defined and understood across both Marketing and Client Development
• A formal Marketing/Client Development SLA is established, measured, and honored by both Marketing and Client Development
• Marketing is consistently generating qualified demand that enters the firm's BD pipeline
• Multi-year brand-building campaign is strategized and underway with a high-quality external partner
• The firm's market presence is distinctive, consistent and recognizable
• Partners and practice leaders describe the Director of Marketing as a trusted, collaborative business partner

Who We Are Looking For

You know how to build a brand people remember, create demand before a buyer has an immediate need, and turn that awareness into action when the opportunity arises.

You've worked in environments where:

• Leadership has ambitious growth goals but needs marketing to turn those goals into a disciplined strategy
• The sales cycle is long, complex, and relationship-driven
• Marketing success can't be reduced to clicks, impressions, or leads
• Relationship building internally and externally has been paramount to success

Required

• 8+ years of progressive marketing experience, including meaningful ownership of brand strategy and demand generation in a complex B2B environment
• 2+ years of experience leading marketing in professional services - law, consulting, accounting, financial services or other
• Proven track record of connecting marketing strategy to business growth, using data and evidence to make decisions about markets, audiences, investment, and performance
• Deep understanding of brand building, demand generation, market penetration, and the balance between long-term brand investment and short-term sales activation
• Experience building target-account strategies, marketing/client development alignment, MQL definitions and SLAs
• Ability to influence without authority
• Strong strategic, analytical, communication and operational skills with the ability to move from strategy to execution
• Experience leading a team of marketing professionals and third-party vendors
• Must be based in Houston, TX

Preferred

• Oil and gas industry experience

Who Will Not Succeed in This Role

Be direct with yourself before applying - this role is likely not a fit if you:

• See marketing only as a service function focused on fulfilling attorney requests, producing content, managing events, or maintaining the marketing calendar rather than driving growth.
• Measure activity instead of outcomes. If impressions, clicks, followers, or deliverables are your primary definition of success instead of measuring reach, penetration, demand, pipeline and revenue.
• Struggle to influence without authority. Success requires earning the trust of Partners and practice leaders, challenging them when appropriate, and getting people who don't report to you aligned around a common strategy.
• Think brand and demand are separate worlds. We need someone who understands how long-term brand building and short-term sales activation work together to create sustainable growth.

Compensation & Structure

Oliva Gibbs offers a competitive base salary commensurate with experience, with incentive compensation tied to activity metrics, performance, and firmwide targets paid out as semi-annual bonuses. Benefits include comprehensive healthcare (medical, dental, vision), 401K with match, and a progressive PTO policy.

Based in Houston, this hybrid role reports directly to the firm's President, with a clear, executive-backed mandate.