Role Objective
The Marketing Director will lead a high-performing team and drive the next phase of brand growth and demand generation. This role will oversee a multi-million-dollar marketing budget and a diverse team responsible for building awareness, generating qualified leads, and strengthening our position as the nation's leading firm in humanitarian immigration law.
The ideal candidate blends strategic vision with hands-on execution, thrives in a fast-paced environment, and leads with empathy and clarity.
Responsibilities/Duties
Strategic Leadership
- Develop and execute a comprehensive marketing strategy that supports firmwide revenue goals of $1.5M per month ($18M annually).
- Oversee a team of 2-4 marketing professionals, fostering an accountable, collaborative, and innovative culture.
- Partner with the CEO, Sales, and Operations leadership to align marketing investments with firmwide business objectives.
Budget & Performance Oversight
- Manage and optimize an annual marketing budget of $3-4 million, ensuring ROI and cost-effectiveness across channels.
- Lead full-funnel performance tracking and analytics to connect marketing KPIs directly to revenue outcomes.
- Produce and present marketing performance dashboards and insights to the executive team.
Campaign Development & Demand Generation
- Design and oversee multi-channel campaigns that generate 4,000-6,000 qualified leads per month.
- Leverage paid, organic, referral, and community strategies to expand reach and engagement.
- Oversee campaign testing, segmentation, and automation to maximize conversion and retention.
Brand & Thought Leadership
- Strengthen the firm's brand identity and storytelling to position it as the trusted leader in humanitarian immigration law.
- Champion consistent brand messaging and creative excellence across all digital and offline platforms.
- Lead initiatives that highlight thought leadership and community impact.
Technology & Systems Oversight
- Oversee and optimize the firm's marketing tech stack, including:
- HubSpot CRM & Marketing Hub (required)
- Google Ads / GA4 / Meta Ads Manager
- Call Tracking Metrics (for attribution and ROI)
- BirdEye (for reviews and reputation management)
- Microsoft Suite
- Social platforms: TikTok, Instagram, Facebook, YouTube, and LinkedIn
Requirements
- Bilingual (Spanish/English) - Required; essential for authentic and inclusive communication.
- 10+ years in marketing, with 3-5 years at a director or senior leadership level.
- Proven track record managing multi-million-dollar marketing budgets and achieving measurable growth.
- Demonstrated success in demand generation and brand development within a growth-oriented, professional services or legal setting.
- Strong analytical mindset; able to translate marketing data into actionable business insights.
- Skilled at building and scaling teams, with a passion for coaching and developing talent.
Compensation & Benefits
- $130,000 - $160,000 DOE
- PTO and paid holidays
- Comprehensive health insurance package
- 401(k) with company match
