We're looking for an experienced
Director of Marketing & New Business Development to serve as the marketing leader for MassMedia as a company. This individual is responsible for developing and executing the agency's annual marketing strategy, managing the MassMedia brand, overseeing all agency marketing initiatives, and driving new business development. Success in this role requires a sophisticated understanding of integrated marketing communications and the ability to apply that expertise to grow MassMedia's brand and business.
The ideal candidate understands how advertising, public relations, social media, digital marketing, media planning, creative, content marketing, events, and brand strategy work together to build awareness, generate demand, and drive business growth. They are equally comfortable developing marketing strategies, leading brand initiatives, networking with senior executives, and identifying new business opportunities.
DUTIES AND RESPONSIBILITIES:Agency Brand LeadershipLead the marketing strategy and execution for MassMedia's brand by:
- Developing and executing the agency's annual marketing plan.
- Serving as the steward of the MassMedia brand, ensuring consistent positioning, messaging, and market differentiation.
- Leading the agency's positioning, messaging, and brand evolution.
- Overseeing all agency marketing initiatives, including:
- Website strategy and optimization
- Content marketing
- Email marketing
- Social media
- Public relations
- Thought leadership
- Executive visibility
- Award submissions
- Speaking opportunities
- Case studies
- Event marketing
- Brand partnerships
- Leading MassMedia's marketing team.
- Leading MassMedia's annual marketing calendar and campaign execution.
- Monitoring marketing performance and recommending improvements based on analytics and business results.
- Identifying innovative marketing opportunities that strengthen the MassMedia brand and increase awareness.
New Business Development- Develop and execute the agency's annual business development strategy.
- Identify and qualify prospective clients aligned with MassMedia's growth objectives.
- Build and maintain a healthy pipeline of qualified opportunities.
- Research organizations experiencing growth, leadership changes, acquisitions, funding events, or other indicators of marketing opportunity.
- Develop relationships with C-suite executives, marketing leaders, and referral partners.
- Schedule and lead introductory meetings with prospective clients.
- Represent MassMedia at networking events, conferences, trade associations, and community organizations.
- Lead and collaborate with agency leadership on proposals, presentations, and RFP responses.
- Maintain CRM accuracy and business development reporting.
- Meet monthly, quarterly, and annual business development goals.
Sales Leadership- Manage the sales pipeline from lead generation through contract execution.
- Coordinate discovery meetings and qualification calls.
- Develop meeting strategies and agendas.
- Lead a team to collaborate with internal teams on proposals and presentations.
- Lead follow-up communications throughout the sales process.
- Track pipeline health, conversion metrics, and revenue forecasts.
- Provide regular reporting to executive leadership.
Success MetricsSuccess in this role will be measured by:
Agency Marketing- Growth and visibility of the MassMedia brand
- Execution of the annual marketing plan
- Website traffic and lead generation
- Thought leadership and media visibility
- Social media growth and engagement
- Speaking engagements and industry recognition
- Award submissions and wins
- Marketing campaign performance
Business Development- Qualified opportunities generated
- Executive meetings secured
- Proposal activity
- New client acquisition
- Revenue generated
- Pipeline value and conversion rates
- Strategic referral partnerships
Requirements- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Seven or more years of progressive experience in marketing, brand management, business development, or agency leadership.
- Demonstrated success developing RFP responses.
- Deep understanding of integrated marketing communications, including advertising, public relations, social media, digital marketing, media planning, creative, content marketing, and brand strategy.
- Proven ability to build brand awareness, generate demand, and support business growth through integrated marketing.
- Demonstrated success generating new business and cultivating executive-level relationships.
- Outstanding presentation, communication, and interpersonal skills.
- Strong strategic thinking, business acumen, and problem-solving abilities.
- Exceptional organizational skills with disciplined follow-through.
- Comfortable representing the agency at networking events, conferences, and evening business functions.
- Entrepreneurial mindset with a passion for growth.
- Integrated marketing agency experience is strongly preferred.
BenefitsAt MassMedia, you'll play a pivotal role in shaping the future of one of the Southwest's leading integrated marketing agencies. This is a unique opportunity to own the marketing strategy for an established, nationally recognized agency while helping drive its next phase of growth.
Our comprehensive compensations and benefits program includes:
- Competitive salaries and opportunity for advancement; we always strive to promote from within!
- Annual team bonus incentives based on achieving individual and company goals
- Medical, dental and visions plans for you and your family and financial protection
- 401(k) plan with 3% company matching program
- Generous paid time off - up to 4 weeks off each year plus 11 paid holidays and your birthday off!
- Paid maternity leave
- Professional development, industry training opportunities, and career advancement from within
- Mileage reimbursement for work-related travel
- Interested and qualified candidates should apply by submitting a cover letter, resume & salary requirements. Please no phone calls.
