Director of Marketing

JM TEST SYSTEMS LLC

$90K — $130K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10+ years of progressive marketing experience, including 3-5+ years in a senior leadership role.
  • Proven success in developing marketing strategies that drive revenue growth.
  • Strong background in B2B marketing, particularly in industrial, technical, or service-based sectors.
  • Expertise in multi-channel demand generation methods.
  • Experience in building marketing infrastructure, including CRM and automation tools.
  • Desirable experience in marketing integration during acquisitions or periods of growth.
  • Strategic mindset with strong grasp of pipeline development and revenue drivers.

Responsibilities

  • Develop and execute a comprehensive marketing strategy aligned with revenue growth.
  • Build and optimize full-funnel multi-channel demand generation programs.
  • Establish KPIs linking marketing activities to pipeline and revenue.
  • Partner with Sales and Executive Leadership to align growth targets.
  • Lead marketing integration strategies for acquired businesses.
  • Refine JM Test Systems' brand positioning and messaging.
  • Oversee website optimization, content strategy, and thought leadership initiatives.

Benefits

  • Medical, Dental & Vision Insurance
  • HSA with Employer Contribution
  • 401(k) with Company Match
  • Paid Time Off - Vacation, Sick, Birthday & Holiday Pay
  • Employer-Paid Life Insurance
Full Job Description
Build the Engine. Elevate the Brand. Drive Revenue.

JM Test Systems is seeking a strategic, growth-focused Directorof Marketing to lead and scale our marketing function across multipleindustrial service lines.

This is a high-impact leadership role for someone who seesmarketing as a revenue engine - not a support department.

We are in a strong growth phase, expanding serviceofferings, strengthening our national presence, and integrating acquisitions.We need a marketing leader who can build structure, drive measurable pipelinegrowth, elevate brand authority, and align tightly with Sales and ExecutiveLeadership.

If you are energized by building systems, driving outcomes,and operating in a scaling industrial environment - this is your opportunity.

What You'll Own

Revenue Strategy & Demand Generation:
  • Develop and execute a comprehensive marketing strategy aligned to revenue growth and expansion across calibration, repair, rental, and onsite service lines.
  • Build and optimize full-funnel, multi-channel B2B demand generation programs (digital, paid media, content, email, events, and partnerships).
  • Establish KPIs that clearly connect marketing activity to pipeline, conversion rates, and revenue contribution.
  • Partner directly with Sales and Executive Leadership to align growth targets and accelerate deal velocity.
  • Lead marketing integration strategy for newly acquired businesses, aligning brand, systems, and lead generation infrastructure.

Brand Leadership & Market Positioning:
  • Refine and elevate JM Test Systems' positioning as a trusted authority in industrial calibration and testing services.
  • Ensure consistent, compelling messaging across all divisions, service lines, and geographic markets.
  • Oversee website optimization, content strategy, and thought leadership initiatives.
  • Translate complex technical services into clear, value-driven messaging.
  • Strengthen employer branding to support technical talent attraction.

Marketing Infrastructure & Operational Excellence:
  • Build scalable marketing systems including CRM optimization, automation workflows, reporting dashboards, and attribution tracking.
  • Manage the marketing budget with disciplined ROI oversight.
  • Lead and develop internal marketing resources and manage external agency partners.
  • Create structure, accountability, and measurable performance within the marketing function.

Sales Enablement & Cross-Functional Alignment:
  • Develop compelling sales materials, case studies, and industry-specific campaigns.
  • Strengthen marketing-to-sales handoff processes and lead routing.
  • Collaborate with Sales Directors on pricing, positioning, and service expansion strategies.
  • Position marketing as a strategic growth partner across the organization.

What We're Looking For
  • 7-10+ years of progressive marketing experience, including 3-5+ years in a senior leadership role.
  • Proven success building and scaling marketing strategies directly tied to revenue growth.
  • Strong B2B experience; industrial, technical, manufacturing, or service-based environments preferred.
  • Demonstrated expertise leading multi-channel demand generation initiatives.
  • Experience building marketing infrastructure (CRM, automation, analytics, reporting).
  • Experience supporting or leading marketing integration during acquisitions or rapid growth phases is highly desirable.
  • Strategic and commercially minded with a strong understanding of pipeline development and revenue drivers.
  • Data-driven and outcomes-oriented, prioritizing measurable impact over activity.
  • Builder's mentality with the ability to create scalable systems in a growing organization.
  • Strong executive presence with the ability to influence Sales, Operations, and Executive Leadership.
  • High ownership mindset with accountability for results.

Why JM Test Systems?

JM Test Systems is a multi-location leader in calibration,testing, and industrial services. We are committed to innovation, operationalexcellence, and continuous growth. This role offers the opportunity to shapethe future of marketing in a company where leadership has real visibility,impact, and ownership. If you are ready to build something meaningful - andmeasurable - we want to talk to you.

Benefits
• Medical, Dental & VisionInsurance
• HSA with Employer Contribution
• 401(k) with Company Match
• Paid Time Off -Vacation, Sick, Birthday & Holiday Pay
• Employer-Paid Life Insurance

Please visit our careers page to see more job opportunities.

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