Build the Engine. Elevate the Brand. Drive Revenue.JM Test Systems is seeking a strategic, growth-focused Directorof Marketing to lead and scale our marketing function across multipleindustrial service lines.
This is a high-impact leadership role for someone who seesmarketing as a revenue engine - not a support department.
We are in a strong growth phase, expanding serviceofferings, strengthening our national presence, and integrating acquisitions.We need a marketing leader who can build structure, drive measurable pipelinegrowth, elevate brand authority, and align tightly with Sales and ExecutiveLeadership.
If you are energized by building systems, driving outcomes,and operating in a scaling industrial environment - this is your opportunity.
What You'll OwnRevenue Strategy & Demand Generation:
- Develop and execute a comprehensive marketing strategy aligned to revenue growth and expansion across calibration, repair, rental, and onsite service lines.
- Build and optimize full-funnel, multi-channel B2B demand generation programs (digital, paid media, content, email, events, and partnerships).
- Establish KPIs that clearly connect marketing activity to pipeline, conversion rates, and revenue contribution.
- Partner directly with Sales and Executive Leadership to align growth targets and accelerate deal velocity.
- Lead marketing integration strategy for newly acquired businesses, aligning brand, systems, and lead generation infrastructure.
Brand Leadership & Market Positioning:
- Refine and elevate JM Test Systems' positioning as a trusted authority in industrial calibration and testing services.
- Ensure consistent, compelling messaging across all divisions, service lines, and geographic markets.
- Oversee website optimization, content strategy, and thought leadership initiatives.
- Translate complex technical services into clear, value-driven messaging.
- Strengthen employer branding to support technical talent attraction.
Marketing Infrastructure & Operational Excellence:
- Build scalable marketing systems including CRM optimization, automation workflows, reporting dashboards, and attribution tracking.
- Manage the marketing budget with disciplined ROI oversight.
- Lead and develop internal marketing resources and manage external agency partners.
- Create structure, accountability, and measurable performance within the marketing function.
Sales Enablement & Cross-Functional Alignment:
- Develop compelling sales materials, case studies, and industry-specific campaigns.
- Strengthen marketing-to-sales handoff processes and lead routing.
- Collaborate with Sales Directors on pricing, positioning, and service expansion strategies.
- Position marketing as a strategic growth partner across the organization.
What We're Looking For - 7-10+ years of progressive marketing experience, including 3-5+ years in a senior leadership role.
- Proven success building and scaling marketing strategies directly tied to revenue growth.
- Strong B2B experience; industrial, technical, manufacturing, or service-based environments preferred.
- Demonstrated expertise leading multi-channel demand generation initiatives.
- Experience building marketing infrastructure (CRM, automation, analytics, reporting).
- Experience supporting or leading marketing integration during acquisitions or rapid growth phases is highly desirable.
- Strategic and commercially minded with a strong understanding of pipeline development and revenue drivers.
- Data-driven and outcomes-oriented, prioritizing measurable impact over activity.
- Builder's mentality with the ability to create scalable systems in a growing organization.
- Strong executive presence with the ability to influence Sales, Operations, and Executive Leadership.
- High ownership mindset with accountability for results.
Why JM Test Systems?JM Test Systems is a multi-location leader in calibration,testing, and industrial services. We are committed to innovation, operationalexcellence, and continuous growth. This role offers the opportunity to shapethe future of marketing in a company where leadership has real visibility,impact, and ownership. If you are ready to build something meaningful - andmeasurable - we want to talk to you.
Benefits• Medical, Dental & VisionInsurance
• HSA with Employer Contribution
• 401(k) with Company Match
• Paid Time Off -Vacation, Sick, Birthday & Holiday Pay
• Employer-Paid Life Insurance
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