The RoleThe
Director of Marketing & Growth will own how Intelligent Change shows up in the world and how it grows.
This is a senior, hands-on leadership role at the intersection of
brand, content, performance, and commerce. You will be responsible for building a modern marketing engine that drives awareness, revenue, and long-term brand equity.
You will work closely with the founder and leadership team and play a central role in shaping the future of Intelligent Change. This role is expected to grow into a
Chief Marketing Officer position for the right person.
What You'll DoOwn the Marketing Vision- Lead end-to-end marketing strategy across brand, content, performance, and e-commerce
- Translate Intelligent Change's mission, worldview, and values into a clear, consistent market presence
Build & Lead the Marketing Organization- Hire, develop, and lead a high-performing marketing team
- Manage agency partners across paid media, creative, and growth
- Build systems that enable speed, clarity, and accountability
Scale Content, Social & Community- Lead organic content and social strategy across Instagram, TikTok, YouTube, and emerging platforms
- Build content systems that prioritize consistency, learning, and iteration
- Ensure content reflects the depth, warmth, and intelligence of the brand
Own E-Commerce Growth- Oversee Shopify and Amazon performance with accountability for revenue and profitability
- Partner closely with product, operations, and customer experience to deliver a seamless journey
Guide Paid Media & Partnerships- Oversee paid acquisition strategy in partnership with external agencies
- Build influencer, UGC, and creator partnerships that feel authentic and community-driven
Drive Data-Informed Decisions- Use analytics, experimentation, and attribution tools (e.g., Northbeam, Triple Whale) to guide decisions
- Balance data with intuition, brand sensibility, and long-term thinking
Strengthen Retention & Lifecycle- Elevate email and SMS programs to deepen engagement and lifetime value
- Treat customers as long-term community members, not just transactions
Who You AreA Builder- You have built marketing systems, teams, or brands, not just managed them
- You are comfortable operating in ambiguity and creating structure where none exists
Brand-Led Growth Thinker- You understand that brand and performance are complementary, not competing forces
- You know how to scale without eroding trust, meaning, or quality
Content-Native- You deeply understand social platforms, storytelling, and cultural relevance
- You care about quality, tone, and taste, not just output
Commercially Fluent- You understand P&Ls, margins, CAC, LTV, and MER
- You think in terms of sustainable, long-term growth
Values-Aligned Leader- You resonate with mindfulness, personal growth, and intentional living
- You lead with clarity, humility, and integrity
- Culture and values fit matter deeply to you
Strong Communicator- You can articulate vision clearly and bring teams with you
- You thrive in a remote, async environment
Why This Role MattersThis role is not about selling more products.
It is about
scaling a mission-driven brand to its full potential without losing what makes it special.
You will help shape the next chapter of Intelligent Change as it grows from a successful business into a globally recognized that truly improves people's lives.
