The Director of Marketing plays a key leadership role in advancing that purpose by guiding digital and product marketing strategy, strengthening member engagement, supporting product growth, and elevating the Blue brand across channels. This role leads campaign development, product marketing, analytics, budgeting, and team performance while partnering with internal teams and agency partners to deliver thoughtful, effective, and member-centered marketing outcomes. The Director of Marketing is also responsible for leading the planning, execution, and optimization of marketing strategies that support Blue's growth, member experience, product adoption, and business objectives. This position combines strategic thinking, hands-on campaign leadership, product marketing expertise, data-driven decision-making, and people leadership to ensure marketing efforts are aligned, effective, and continuously improving.
Major Duties and Responsibilities

• Product Marketing: Lead product marketing efforts, including market research, go-to-market planning, and launch support for new and existing products and services that help members improve their financial well-being.
• Marketing Strategy: Develop and implement comprehensive marketing strategies that strengthen Blue's brand visibility, deepen member engagement, drive product adoption, increase conversions, and support organizational growth goals across digital and traditional channels.
• Team Leadership: Manage, coach, and mentor a team of marketing professionals, fostering a collaborative, accountable, and high-performing environment. This position currently has two direct reports.
• Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns across channels, including SEO, email, social media, content marketing, and other distribution methods that connect members and prospects with relevant solutions.
• Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns, product launches, and member engagement initiatives, translating insights into recommendations for senior leadership and future optimization.
• Budget Management: Develop and manage digital and product marketing budgets, ensuring resources are allocated effectively and efficiently to support business goals and maximize marketing impact.
• Innovation and Continuous Improvement: Stay current on marketing trends, technology, tools, and best practices, bringing forward innovative strategies that help Blue remain competitive, relevant, and responsive to member needs.
• Collaboration and Partnership: Work closely with cross-functional teams, including business development, business intelligence, product owners, member service areas, and other internal stakeholders to align strategies, support business priorities, and deliver a consistent Blue experience. Partner with agency partners as needed across strategy, creative, distribution, campaign execution, and optimization to strengthen outputs and results.
• Must comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.

Knowledge and Skills

Experience

Five to ten years of similar or related experience in digital marketing, product marketing, campaign management, or a related marketing function, with a proven track record of supporting successful campaigns and product launches. Experience in financial services, credit unions, banking, or another highly regulated, member- or customer-centered industry.

Education/Certifications/Licenses

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Certifications or additional training in digital marketing, product marketing, analytics, project management, or product management preferred.

Interpersonal Skills

The ability to motivate or influence internal or external senior level professionals is a critical part of the job, requiring a significant level of influence and trust. Obtaining cooperation and agreement on important outcomes via frequently complex, senior level dialogues, as well as a professional level of written communication skills are essential to the position.

Other Skills
• Collaborative and influential across teams, business units, executive leadership, agency partners, and external relationships. • Strong leadership, coaching, team management, talent development, and change leadership skills. • Effective verbal, written, and executive communication skills, with the ability to simplify complexity and connect marketing work to member and business outcomes. • Excellent analytical and problem-solving abilities, with the ability to translate data, market insights, and campaign performance into actionable recommendations. • Proficiency in Microsoft Office, digital marketing tools, reporting platforms, and marketing technology systems. • Strategic thinker who connects long-term vision to day-to-day execution, member value, and organizational growth objectives. • Strong organizational, prioritization, and project management skills, with the ability to manage competing priorities, timelines, and stakeholder expectations.

FULL TIME POSITION

Starting Range: $95,017.48 - $106,465.37

Full Range: $91,583.11 - $137,374.67

Please note the salary for this position is dependent on location of candidate.

Applications will be accepted through 7/27/2026 and encourage you to submit your application as soon as possible for the best opportunity to be considered. We look forward to reviewing your application!
ADA Requirements

Physical Requirements

Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. Must be capable of climbing / descending stairs in emergency situation. Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 4-6 hours per day. Must be able to work extended hours whenever required or requested by management. Must be capable of regular, reliable and timely attendance.

Working Conditions

Must be able to routinely perform work indoors in climate-controlled private office with minimal noise.

Mental and/or Emotional Requirements

Must be able to perform job functions independently and work effectively either on own or as part of a team. Must be able to plan and direct the work activities of self and others. Must be able to read and carry out various complicated written and oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters.

For more information about being a Blue employee please check out these links for a glimpse at the culture and opportunities we strive to provide for our employees:

Employee Benefits

Culture BluePrint

Working at Blue Video