GENERAL SUMMARY:The Director of Marketing is responsible for developing, leading, and executing integrated marketing strategies across Atlas Restaurant Group's portfolio of restaurants and brands, with the overall goal of driving revenue, guest acquisition, guest retention, brand awareness, and long-term customer loyalty.
ESSENTIAL DUTIES & RESPONSIBILITIES: - Develop and lead comprehensive marketing strategies for Atlas Restaurant Group and its individual concepts, translating business objectives into actionable plans that drive revenue, reservations, traffic, guest acquisition, retention, loyalty, and overall brand growth.
- Plan, execute, and optimize integrated marketing campaigns across digital advertising, paid social, search, email, SMS, social media, public relations, influencer marketing, and platforms such as OpenTable, Google, Instagram, Facebook, and Yelp.
- Oversee promotions, events, and revenue-driving initiatives, including seasonal campaigns, restaurant openings, anniversaries, holidays, sporting events, festivals, special events, and cross-promotional opportunities across Atlas brands.
- Lead content, creative, and brand initiatives in partnership with the Corporate Photographer and Graphic Design Team, ensuring marketing communications consistently reflect each brand's identity, positioning, voice, and guest experience.
- Execute loyalty, CRM, and guest retention initiatives by developing first-party guest data strategies, customer segmentation, personalized communications, loyalty programs, rewards, and experiences designed to increase visit frequency, engagement, average spend, retention, and lifetime customer value.
- Manage Atlas's digital presence and guest journey, including websites, landing pages, online listings, digital profiles, and guest-facing platforms, identifying opportunities to improve the experience from discovery and reservation through post-visit engagement and repeat visitation.
- Build strategic partnerships and brand awareness through public relations, influencer, media, community, and other external opportunities that drive guest acquisition, loyalty, engagement, and incremental revenue.
- Analyze performance and drive accountability by monitoring marketing, CRM, loyalty, reservation, digital, and revenue data; establishing KPIs; managing budgets; measuring ROI; and providing actionable insights and recommendations to leadership.
- Lead and collaborate across the organization by developing the marketing team, delegating effectively, partnering with Operations, Culinary, Finance, Design, and Executive Leadership, supporting restaurant-level execution, and regularly engaging with Atlas properties and teams, including during non-traditional hours and key events.
REQUIRED SKILLS AND ABILITIES:- Results-driven mindset with a focus on achieving measurable outcomes.
- Excellent communication skills, both written and verbal.
- Ability to conceive, initiate, and deliver creative ideas in a team environment.
- Self-starter who can work independently and collaborate with a team: displays self-confidence, resourcefulness, enthusiasm, and strong guest service orientation
- Familiarity with common hospitality systems and strong understanding of consumer digital marketing trends, analytics, and tools
EDUCATION AND EXPERIENCE:- 6+ years of progressive experience in marketing roles within the hospitality industry
- Strong portfolio and reference list showcasing experience within various aspects of marketing
- Experience coordinating marketing efforts for a multi-unit organization
- Bachelor's degree in Marketing, Business Management or related field is highly preferred
