Your day.As a Director of Marketing and Communications, you need to know how to:
- Lead the overall branding and visit growth of a multi-specialty medical group
- Develop and execute all marketing initiatives both internally and externally to support strategic goals
- Produce and distribute signage, and work with vendors on exterior clinic/building signage
- Produce content in short and long form with strong writing and editing skills
- Write, send, and measure the success of all communication to patient email lists while following the highest standards in email list management
- Write press releases and engage with local, regional, and occasionally the national media on topics that are valuable to the company and to our patients
- Monitor public patient reviews and maintain Yelp and Google listings
- Advise executive leadership on any urgent communication needs
- Organize and host events for new clinics and coordinate PHMG presence at 30+ community events per year
- Manage and optimize the PHMG Google AdWords account
- Add blog posts and make content edits to the company website and intranet site
- Post and engage with followers on the company social media pages professionally and consistently with the PHMG brand
- Other duties as directed by executive leadership
Your experience.We hire people, not resumes. But we also expect excellence, which is why we require:
- A Bachelor's Degree in Marketing, Advertising, or a related field
- At least two years' experience in a Marketing programs role, including experience developing, executing, and measuring the success of comprehensive campaigns
- Strong knowledge and understanding of core marketing areas including strategy, copywriting, design, digital, and web media
- Proficiency with Adobe Illustrator, PhotoShop, and InDesign
- Strong email marketing skills and list management abilities
- Familiarity with video and audio equipment programs is a plus
- Ability to sit, stand, bend, type, write, and perform work on a computer. May be required to lift 50 pounds.
- Recommended vaccines include annual Influenza
Your next move.Now that you know more about being a Director of Marketing and Communications on our team, we hope you'll join us. At Primary Health, you will reaffirm your love for this work and why you were called to it.
