Director of Marketing and Communications for Alumni and Development

Hofstra University

$80K — $90K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, communications, public relations, or related field.
  • 5-7 years of relevant experience in marketing, communications, alumni relations, or development, ideally in higher education or nonprofit sectors.
  • Strong strategic planning and project management capabilities.
  • Excellent written and verbal communication skills with a focus on detail.
  • Proficiency in digital marketing tools, content management systems, and social media management.
  • Strong organizational and teamwork skills.
  • Knowledge of fundraising principles and practices.

Responsibilities

  • Develop and execute strategic marketing and communication plans for alumni engagement and fundraising efforts.
  • Communicate complex ideas effectively to alumni and donors.
  • Collaborate with senior leadership and development staff to identify engagement opportunities.
  • Create impactful content across various communication platforms for alumni and development channels.
  • Ensure consistency in messaging and visual identity across all marketing materials.
  • Use data analytics and performance metrics for marketing strategy optimization.
  • Stay updated on trends in alumni relations and marketing communications.

Benefits

  • Generous paid time off and holidays.
  • Tuition remission for employees and eligible dependents.
  • Retirement plan with University contributions.
  • Supportive collegial and inclusive work environment.
Full Job Description
Position Details

Position Information

Position Title
Director of Marketing and Communications for Alumni and Development

Position Number
896415

Position Category
Administration

School/Division
Office of Vice Pres. of Development (division)

Department

Full-Time or Part-Time
Full-Time

Description

The Director of Marketing and Communications for Alumni and Development will report to the Senior Vice President for Development and Alumni Affairs . This position is responsible for playing a key role in enhancing the visibility and reputation of Hofstra University focusing on the target audience of donors and alumni. The Director will support philanthropic efforts, and strengthen relationships with Hofstra's alumni and donors through strategic marketing and communications initiatives. The successful candidate will be a forward-thinking team player, with a passion for higher education and a proven track record of developing and implementing comprehensive marketing and communication strategies to engage alumni, donors, and stakeholders.

Responsibilities include, but are not limited to:
  • Develops and executes strategic marketing and communication plans to promote alumni engagement, fundraising campaigns, and donor stewardship initiatives.
  • Serves as an excellent written and oral communicator with the ability to articulate matters of complexity and nuance to the target audience of alumni and donors.
  • Collaborates with and supports senior leadership, development officers, and alumni relations staff to identify opportunities for engagement and create content that supports their initiatives.
  • Works with marketing and communications teammates to create impactful content for various alumni and development communication channels, including print publications, email newsletters, social media, websites, and digital platforms.
  • Oversees all alumni and development marketing and communications material to ensure consistency in messaging and visual representation.
  • Utilizes data analytics, AI, and performance metrics to evaluate the effectiveness of marketing campaigns and communication strategies and make data-driven recommendations for optimization and improvement.
  • Stays informed about trends and best practices in alumni relations, development, and marketing communications, and incorporate innovative strategies to enhance engagement and support.
  • Performs other related duties as assigned.


Qualifications
  • Bachelor's degree in Marketing, Communications, Public Relations, or related field required.
  • 5 - 7 years of progressively responsible experience in marketing, communications, alumni relations, or development, preferably in higher education or nonprofit sector.
  • Strong strategic planning and project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
  • Excellent written and verbal communication skills, with a keen eye for detail and proficiency in crafting compelling messaging for diverse audiences.
  • Proficiency in digital marketing tools and platforms, content management systems, and social media management.
  • Strong organizational and collaborative skills.
  • Knowledge of fundraising principles and practices, including donor cultivation, solicitation, and stewardship.


Preferred Qualifications

Special Instructions

Deadline
Open Until Filled

Date Posted
03/26/2026

Salary/Salary Range
$80,000 - $90,000

Additional Information
Hofstra University provides the above salary* as a good faith estimate of the starting pay range which considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and education. In addition to the salary offered, we offer a collegial and inclusive culture, and a benefits program which includes generous paid time off, paid holidays, tuition remission for employees and eligible dependents, and a retirement plan with University contributions.

*Salary ranges indicated for positions covered under a Collective Bargaining Agreement are in accordance with the CBA.

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