Liberty Coca Cola

Director of Home Market

Liberty Coca Cola$90K — $120K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing or related field
  • 5-10 years developing marketing strategies, preferably in the beverage industry
  • Proficiency in Excel and word processing; familiarity with AS400 beneficial
  • Strong professional communication, accuracy, multitasking, and discretion skills

Responsibilities

  • Build and refine programs and procedures for Home Market expansion
  • Drive Key Account compliance and report performance through various tools
  • Manage funding and address issues tied to non-compliance
  • Grow immediate-consumption opportunities in take-home outlets
  • Maintain competitive market pricing and develop financially backed recommendations
  • Partner with Sales, Marketing, Operations, and field teams to create incentives and training

Benefits

  • Medical, Dental, and Vision coverage
  • 401(k) plan
  • Life Insurance
  • Health Savings Account (HSA) and Flexible Spending Account (FSA)
  • Paid Time Off
  • Snack/Drink Room
  • Employee Discounts
Full Job Description
Lead the Home Market

As Director of Home Market, you'll ignite growth across Viking Coca-Cola's "take home" business-expanding channels, sharpening execution, and protecting profitability through disciplined compliance and smart analysis.

Key responsibilities include:
- Build and refine programs, procedures, and SOPs that accelerate Home Market expansion
- Drive Key Account compliance to CTM/CMA contracts; report performance via CPact and available tools
- Manage funding tied to non-compliance, including deductions as needed
- Grow immediate-consumption opportunities inside take-home outlets (e.g., cold vaults, FLMs)
- Keep market pricing competitive; deliver financially backed recommendations
- Partner cross-functionally with Sales, Marketing, Operations, Cold Drink, and field teams; develop incentives and training

Required qualifications/skills:
- Bachelor's degree in marketing or related field
- 5-10 years developing marketing strategies (beverage industry preferred)
- Excel and word processing proficiency; AS400 helpful; 10-key, basic math
- Professional communication, strong accuracy, multitasking, discretion

Ready to make a major market impact? Apply today.
Your Onsite Rhythm

Your mornings start in Saint Cloud with a fast scan of performance signals-CPact dashboards, contract notes, and pricing snapshots-then you're on the move: a headquarters call with a chain, a quick huddle with Sales/Marketing to align next steps, and a check-in with Operations to anticipate volume swings.

By midday, you're in the market-walking beverage sets, spotting cold-vault wins, and turning "good" execution into standout presence. Later, you're back onsite shaping the next push: polishing a report, tuning an incentive plan, and clearing the path for the field team before the week's momentum peaks. Some weekends, you'll be hands-on with sell-downs to keep the playbook sharp and the shelves ready.
Rewards That Matter

Medical, Dental, and Vision coverage; 401(k); Life Insurance; Health Savings Account (HSA) and Flexible Spending Account (FSA); Competitive Salary; Paid Time Off; Snack/Drink Room; Employee Discounts.

About Liberty Coca Cola

Liberty Coca Cola is a bottler and distributor of Coca Cola products in the United States. The company operates in the Mid-Atlantic region and is a subsidiary of Liberty Coca Cola Beverages LLC. Liberty Coca Cola offers a wide range of products including carbonated soft drinks, juices, and energy drinks.
Learn more about Liberty Coca Cola
Size
11,000 employees
Market Cap
$222.1 billion
Industry
Net Income
$7.7 billion
5 Year Trend
-5.7%
Revenue
$33 billion
NASDAQ

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