Leaf Home

Director of FP&A, Marketing

Leaf Home • $125K — $150K *
Hudson, OH 44236In-Person
Finance & Insurance
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Finance, Accounting, Economics, or a related field
  • 10+ years of progressive FP&A or finance experience, including 3+ years leading a team
  • Experience supporting a marketing organization, ideally in direct-to-consumer or home services
  • Working knowledge of digital and traditional marketing channels
  • Advanced financial modeling skills and expert Excel proficiency
  • Strong communication skills to convey complex analyses to senior leaders
  • Mindset focused on continuous improvement and process automation

Responsibilities

  • Own the annual marketing budget and reforecasts, analyzing risks and opportunities
  • Build models linking marketing spend to leads, appointments, and sales
  • Measure channel performance, including digital and offline metrics
  • Evaluate direct mail economics and recommend budget reallocations
  • Support optimization of marketing spend across North America
  • Lead monthly and quarterly business reviews with performance commentary
  • Develop FP&A analysts and enhance reporting tools and dashboards

Benefits

  • Industry-leading compensation package
  • Competitive medical, dental, and vision benefits after 60 days
  • Retirement savings plan with company match
  • Paid parental leave and generous paid time off
  • On-campus fitness programs and meal delivery services
  • Comprehensive health, wellbeing, and financial wellness benefits
  • Opportunities for growth and advancement
  • Employee assistance program with legal, financial, and counseling support
  • Employee discount marketplace and flexible gym membership
Full Job Description
Position Summary:

The Director of FP&A, Marketing is the senior finance partner to Leaf Home's marketing organization and owns the planning, forecasting, and performance analysis of our marketing investment. Marketing is the front end of our growth engine: every dollar we spend across digital, email, print, postcard, and TV drives the leads and in-home appointments that become sales.

In this role, you'll partner with the CMO, SVP of Marketing, and channel leaders to build the models that connect spend to leads, appointments, sales, and revenue, and use them to help marketing leadership decide where the next dollar goes.

Essential Duties and Responsibilities:

Planning and forecasting

  • Own the annual marketing budget as well as monthly and quarterly reforecasts, including risk and opportunity analysis for leadership
  • Build and maintain driver-based models that link spend by channel to lead volume, appointments set and issued, close rates, and revenue
  • Model seasonality, market expansion, and brand-level demand so marketing plans align with sales capacity and installation schedules

Channel economics and ROI

  • Measure the performance and efficiency of each channel, including digital and offline channels using metrics such as cost per lead, cost per issued appointment, cost per sale, and marketing spend as a percentage of revenue
  • Evaluate direct mail economics, including cost per piece, response rates, list and circulation strategy, and incremental lift from print and postcard campaigns
  • Partner with marketing analytics on attribution, incrementality testing, and media mix modeling, especially for harder-to-measure channels like TV and print
  • Recommend budget reallocations across channels, brands, and markets based on marginal return, and quantify the expected impact

Market-level spend optimization

  • Support the optimization of marketing spend across Leaf Home's office locations throughout North America, maintaining balanced investment to the markets with the strongest demand and conversion potential while maintaining a minimum level of lead flow in lower performing markets
  • Build market-level views of funnel performance, from leads to appointments set and issued to sales and installs, and pinpoint where each office gains or loses efficiency
  • Factor local demand drivers, such as seasonality, weather, housing stock, and competitive intensity, into spend plans for each market
  • Align marketing spend with each office's sales and installation capacity so lead volume matches what the field can convert
  • Recommend when to scale, hold, or pull back spend by market, and set the financial guardrails for testing and launching new locations

Reporting and business partnership

  • Lead monthly, and quarterly business reviews for marketing, with clear commentary on performance versus plan and the drivers behind variances
  • Serve as a trusted advisor to the marketing leadership team, translating financial analysis into practical recommendations
  • Build business cases for new channels, campaigns, creative tests, and vendor or agency investments, and track results after launch
  • Work with Accounting on month-end close, accruals, and media vendor spend to ensure accurate marketing P&L reporting

Leadership and process

  • Lead, coach, and develop a team of FP&A analysts
  • Improve planning tools, data pipelines, and dashboards to make reporting faster, more automated, and more reliable
  • Set standards for KPI definitions and metrics governance across finance and marketing

Experience and Minimum Qualifications:

  • Bachelor's degree in Finance, Accounting, Economics, or a related field
  • 10+ years of progressive FP&A or finance experience, including 3+ years leading a team
  • Significant experience supporting a marketing organization, ideally in a direct-to-consumer, lead-generation, or home services business
  • Working knowledge of both digital and traditional marketing channels, including direct mail and TV, and how each is measured
  • Advanced financial modeling skills, including driver-based forecasting and scenario analysis
  • Expert Excel skills and comfort working with large datasets
  • Strong communication skills, with the ability to explain complex analysis clearly to senior leaders
  • Relentless continuous improvement mindset - never satisfied with the status quo, always pushing forecasting methods, reporting frameworks, and team processes to a higher standard
  • A natural instinct to spot opportunities to streamline and automate manual or repetitive work, and the drive to see those improvements through to adoption


Preferred Knowledge, Skills, Abilities or Certifications:

  • MBA or CPA
  • Experience with BI tools such as Power BI or Tableau
  • Experience with planning systems such as NSPB or Hyperion
  • Familiarity with attribution, media mix modeling, and incrementality testing
  • Experience in a multi-brand or multi-market business with seasonal demand


Travel Requirements:

  • Occasional overnight travel is required (1-10%)


Overtime/Additional Hours Requirements:

  • Additional and non-standard hours may be required (exempt).


Physical Requirements:

  • Normal office environment.
  • Performs indoor work in a climate-controlled environment.
  • Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.


What We Offer

  • Industry-leading compensation package
  • Competitive medical, dental, and vision benefits after 60 days
  • Retirement savings plan with company match
  • Paid parental leave and generous paid time off programs
  • On-campus fitness programs and meal delivery services
  • Comprehensive health, wellbeing, financial wellness, and childcare benefits
  • Opportunities for growth and advancement

Additional Perks

  • Employee assistance program with 24/7 legal, financial, and counseling support
  • Employee discount marketplace with thousands of savings options
  • Flexible Gym membership
  • Employee resource groups, including VetConnect and the Women's Committee

About Leaf Home

Leaf Home is a trusted partner in providing homeowners and their families safety, enjoyment, convenience, and peace of mind through innovative, professionally installed solutions that protect the condition and grow the value of their homes.

Leaf Home Careers

There has never been a better time to explore the job opportunities at Leaf Home, a leader in home enhancement solutions. Leaf Home is actively seeking professionals eager to drive innovation and lead in an industry ripe for transformation.

Work You’ll Do

Join Leaf Home's top-tier team to assist homeowners across the nation in upgrading their living spaces. At the intersection of technology, customer service, and home safety, Leaf Home stands as a beacon of growth and leadership in the home solutions sector. Transform the home improvement industry with the brightest minds at Leaf Home, where the focus is on delivering superior products and unmatched service. Leaf Home offers a unique position in the marketplace, combining industry expertise with digital innovation to lead the way in home safety solutions. Engage with a diverse team of business and technology advisors who help navigate the journey of home enhancement, ensuring every homeowner finds the perfect solution for their needs. Collaborate with over 1,000 dedicated professionals who are committed to making home maintenance easier, safer, and more intuitive.

Introducing the Leaf Home Professional Growth and Development Program

This program is designed to foster the professional growth of its team members, helping them master their skills in digital transformation and customer engagement through targeted training and leadership development.

Do Innovative Work

Be part of the largest network of home improvement experts—professionals dedicated to redefining the homeowner experience through innovation, expertise, and a commitment to excellence.

Drive Innovation and Leadership

Deliver targeted solutions that enhance the safety and functionality of homes across the country. Leaf Home prides itself on a depth and breadth of knowledge and innovation that is unparalleled in the industry.

Be Part of a Great Team

Work on a wide range of projects utilizing cutting-edge technology and benefit from the unparalleled capabilities, scale, and solution development that only Leaf Home can offer.

Future-Proof Your Career

Advance your career with limitless opportunities at Leaf Home. Ambition is the only limit to how far team members can go, supported by comprehensive training, development programs, and certification support.

Explore Leaf Home's Impact

From transforming residential safety standards to enhancing customer service protocols, Leaf Home is at the forefront of the home solutions industry. The company's commitment to excellence and innovation has positioned it as a leader in the market.

The Leaf Home Commitment to Diversity and Inclusion

Leaf Home's dedication to diversity and inclusion ensures a welcoming environment for all team members. Through diversity training and a culture that celebrates unique perspectives, Leaf Home fosters an inclusive workplace where everyone can thrive.

Stay Connected

Join the Team

Search open positions that match your skills and interests. Leaf Home looks for passionate, curious, creative, and solution-driven team players. SEARCH LEAF HOME JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who shape Leaf Home.

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Learn more about Leaf Home
Size
1,001 employees
Industry
Real Estate & Construction
* Ladders Estimates

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