Department: Marketing | Location: Boston | Type: Full time
Overview7AI is hiring a Director of Experiential & Events to lead experiential marketing and build the strategy. Not just the flagship events and executive experiences, but the full portfolio, including channel and regional events. You'll own how 7AI shows up in person: designing moments people remember, not just staffing a booth, and building the muscle to do it well as we scale. We're looking for someone who brings an uncompromising level of taste and production polish - the kind of instinct that comes from designing for the most discerning audiences - and knows how to translate that into credibility with security leaders who notice everything and are won over by substance, not spectacle. This is a strategic ownership role: you'll set the vision and standards for experiential marketing, then ensure regional teams execute against that same bar.
What You'll Do- Own 7AI's experiential marketing strategy: flagship industry events, executive dinners, roundtables, brand activations, regional and channel events
- Lead 7AI's presence at major security industry conferences, from concept and design through on-site execution
- Design executive experiences that make a real impression on the CISOs and security leaders we want in the room
- Own the budget for every program you run, and manage the vendors, venues, and production partners behind it
- Build and lead the experiential marketing function as it grows
- Partner with sales, brand, and product marketing so every event serves a real business goal, not just a checked box
- Measure what each experience actually produced (brand recall, relationships built, pipeline influence) and use that to improve the next one
- Travel regularly to run events on-site
What We're Looking For- 6+ years in event management or experiential marketing, with direct ownership of large-scale programs from budget through execution
- A track record of running flagship events that people remember, not just attend
- Experience managing production vendors, venues, and budgets end to end
- Comfort building a program area from scratch - this is a role you shape, not one with an existing playbook
- A strong eye for design and brand experience - you know the difference between a booth and a moment
- A background that might come from outside traditional B2B or security marketing - luxury hospitality, high-profile entertainment, fashion, or elite social events - where the bar for craft and guest experience is exceptionally high. What matters most is that you've operated at that level, not where you learned it.
- Experience leading or mentoring other event or field marketers
- The judgment to know the difference between impressing a room and earning its trust - you can point to a time you designed an experience for a skeptical, technical, or risk-averse audience, not just one that wanted to be dazzled.
Nice to Have- Experience marketing to security or IT buyers, including CISOs and security operations teams
- Experience running programs at major security industry conferences (RSAC, Black Hat, DEF CON, or similar)
- Experience designing for a high-profile, VIP, or celebrity clientele where guest experience - not just budget - defined success.
- Experience in a high-growth or early-stage startup environment
