Bachelor's degree in Hospitality Management, Entertainment, Event Management, or related field preferred.
Minimum 10 years of progressive leadership experience in hospitality, entertainment, event management, destination resorts, theme parks, or large-scale mixed-use operations.
Minimum 5 years in a senior leadership role.
Strong financial acumen with experience managing large operating budgets and capital expenditures.
Proven ability to build, develop, and lead high-performing leadership teams.
Excellent strategic planning, organizational, and decision-making skills.
Outstanding communication and presentation abilities.
Responsibilities
Develop and implement a comprehensive entertainment vision to elevate the guest experience.
Continuously introduce innovative concepts and immersive experiences to enhance entertainment offerings.
Cultivate a creative and collaborative culture within the Events and Entertainment department.
Design and execute signature seasonal events and special activations.
Create new annual traditions to bolster the resort's reputation.
Manage event development from concept to execution, including budgeting and logistics.
Support digital content initiatives with visually engaging guest experiences.
Maintain an annual events calendar to drive occupancy and community engagement.
Act as a key leader promoting a culture of hospitality and guest experience excellence.
Source and manage vendor relationships for entertainment and events.
Benefits
Foster a culture of creativity and continuous improvement.
Encourage engagement, development, and retention within the team.
Focus on safety for both guests and associates.
Ensure compliance with all regulatory standards.
Full Job Description
Key Responsibilities
Develop and implement a comprehensive entertainment vision that elevates the guest experience across the entire resort.
Continuously raise the standards of entertainment offerings by introducing fresh concepts, immersive experiences and industry-leading programming.
Build a culture of creativity, excellence, and collaboration within the Events and Entertainment department.
Design, develop, and execute signature seasonal events including holiday celebrations, festivals, themed weekends, concerts, and special activations.
Create new annual traditions that strengthen the resort's reputation.
Develop event concepts from ideation through execution, including budgeting, logistics, staffing, programming, and post-event evaluation.
Support social media and digital content by creating visually engaging and shareable guest experiences.
Maintain a balanced annual events calendar that drives occupancy, repeat visitation, and community engagement.
Act as a steward and key leader for reinforcing our Lead with Love culture as well as provide leadership to inspire others to Create Memories Worth Repeating® for our guests.
Source, negotiate, and manage relationships with performers, production companies, entertainers, and vendors.
Ensure operational consistency across all guest touch-points.
Create a culture focused on hospitality, creativity, accountability, and continuous improvement.
Champion the Herschend Heartspitality culture with a focus on engagement, development, retention, and service excellence.
Create and support clear lines of responsibility for management team, including coverage and oversight throughout the day.
Review and follow up, when necessary, on all guest surveys, comments, social postings, etc. to ensure our NPS goals are achieved.
Resolve complex operational and guest service issues when necessary.
Foster a culture of safety for guests and associates.
Ensure compliance with all federal, state, and local regulations.
Financial Leadership
Develop and manage multi-million-dollar operating budgets and prepare monthly forecasts.
Participate in annual strategic planning and long-range business initiatives.
Manage the flow of labor between departments to support effective management of the labor budget and achievement of profitability goals.
Identify opportunities to improve profitability through process improvements, operational efficiencies, and strategic investments.
Collaborate with Finance on forecasting, capital planning, and long-term financial strategy.
Qualifications
Bachelor's degree in Hospitality Management, Entertainment, Event Management, or related field preferred.
Minimum 10 years of progressive leadership experience in hospitality, entertainment, event management, destination resorts, theme parks, or large-scale mixed-use operations.
Minimum 5 years in a senior leadership role.
Strong financial acumen with experience managing large operating budgets and capital expenditures.
Proven ability to build, develop, and lead high-performing leadership teams.
Excellent strategic planning, organizational, and decision-making skills.
Outstanding communication and presentation abilities.
