Director of Event Sales (North America & UK)

This is a senior, high-impact commercial leadership role for an experienced event sales professional who thrives on both winning business and building high-performing teams.

You'll own a portfolio of strategic sponsorship accounts while also leading and developing a team of event sales professionals across North America and the UK. Working closely with senior stakeholders, you'll shape go-to-market strategies, refine sponsorship offerings, and drive revenue growth across a diverse portfolio of events.

You'll have the autonomy to:

• Lead sponsorship revenue generation across a portfolio of large-scale B2B events in North America and the UK
• Own and grow relationships with Tier 1 technology, AI, and emerging tech brands
• Drive commercial strategy across events, including packaging, pricing, and market positioning
• Provide coaching, structure, and direction to a team of event sales professionals
• Identify new growth opportunities across existing and future event portfolios
• Act as the key commercial partner to internal teams across production, marketing, content, and operations

Why Join Us?

• Competitive base salary with a high-earning commission structure
• Comprehensive health and dental benefits
• Flexible work: hybrid set-up, flexible hours, and access to our vibrant downtown Toronto office
• E-learning and development support through LinkedIn Learning
• Confidential Employee Assistance Program (EAP) with free access to counselling
• Extra vacation: earn an additional paid vacation day for every year you're with us
• One paid volunteer day each year to support a cause you care about
• Global career pathways, international travel opportunities, and exposure to senior stakeholders
• Rewards and recognition programs, including quarterly awards and incentives
• Travel Orange - work from anywhere in the world for up to 12 weeks of the year

What You'll Be Doing

• Driving end-to-end sponsorship sales, from prospecting through to closing and post-event review
• Building and managing a portfolio of high-value strategic accounts across tech and AI sectors
• Leading and mentoring event sales reps across the NA/UK region through coaching and best-practice frameworks
• Overseeing day-to-day pipeline health, deal progression, and sales activity using CRM
• Standardising sales processes to improve efficiency, consistency, and performance across the team
• Partnering with event, marketing, and content teams to deliver compelling, market-leading sponsorship propositions
• Delivering post-event reporting, sponsor debriefs, and internal performance insights
• Contributing to quarterly and annual commercial planning and revenue strategy

CRM & Performance Leadership

• Reviewing CRM performance daily, ensuring pipeline accuracy and strong activity levels across the team
• Proactively addressing stalled deals, gaps in activity, and pipeline risks
• Tracking and reporting on key metrics including revenue, pipeline coverage, deal velocity, and renewal rates
• Driving accountability, discipline, and data-led decision making across the sales function

What We're Looking For

Experience:
5+ years of proven success in event sponsorship, media sales, or B2B commercial roles, with experience managing high-value deals and senior stakeholders

Leadership:
Experience mentoring or managing sales professionals, with a passion for coaching and building high-performing teams

Commercial Strength:
Strong track record of driving revenue growth, developing strategic accounts, and owning complex sales cycles

Industry Knowledge:
Experience working with technology, AI, or innovation-led sectors is highly desirable

Communication:
Confident engaging with senior decision-makers and influencing both clients and internal stakeholders

Data & Process:
Highly organised, with strong CRM discipline and a data-driven approach to performance management

Mindset:
Ambitious, strategic, and hands-on-equally comfortable closing deals and leading from the front

If you're a senior event sales professional ready to step into a leadership role-with the opportunity to shape strategy, lead a team, and drive high-value partnerships with global brands-we'd love to hear from you.

This posting is for an existing vacancy we are actively recruiting to fill. We may use AI-assisted tools for interview note-taking, but all decisions about candidate progression and hiring are made by people.