Job Type: Full-Time 12 months

Schedule: 7:45am - 4:00pm

Position Overview:

Northside is seeking a strategic, entrepreneurial Director of Enrollment to lead student recruitment, admissions, and enrollment growth.

This is a high-impact role responsible for developing and executing a comprehensive enrollment strategy that drives application volume, improves yield, and ensures full enrollment across all grades.

The Director of Enrollment will own the enrollment pipeline end-to-end, manage a dedicated marketing budget, and coordinate cross-functional resources across the school. While this role does not directly supervise staff, it requires strong leadership through influence and collaboration.

Key Responsibilities

Enrollment Strategy & Ownership

• Develop and execute a data-driven enrollment strategy aligned to annual student recruitment targets
• Own the full enrollment lifecycle: inquiry 10 application 10 offer 10 registration 10 enrollment
• Set, track, and report on key performance metrics, including:
  • Application volume
  • Conversion rates
  • Enrollment yield
  • Waitlist movement

Marketing & Budget Management

Develop and manage the school's enrollment marketing budget, ensuring effective allocation across channels. Plan and execute integrated, multi-channel campaigns, including:

• Digital advertising (Google, social media platforms)
• Email and SMS campaigns
• Print and grassroots marketing

Own and manage Northside's digital presence for enrollment, including:

• Overseeing and updating the school website (especially admissions/enrollment pages)
• Ensuring clear, compelling, and up-to-date messaging for prospective families
• Managing and maintaining enrollment-related content, deadlines, and calls to action

Lead social media strategy and execution for recruitment purposes:

• Plan and manage content calendar aligned to enrollment cycle
• Create or coordinate creation of posts highlighting school programs, student experience, and events
• Monitor engagement and adjust strategy to increase reach and conversions

Track and analyze marketing performance:

• Cost per lead
• Conversion rates by channel
• ROI on campaigns

Continuously refine messaging, targeting, and channel strategy based on data.

Community Outreach & Partnerships

• Build and sustain relationships with:
  • Middle schools and feeder schools
  • Community-based organizations
  • Local leaders and neighborhood partners
• Represent Northside at recruitment events, fairs, and community engagements
• Lead the planning and execution of open houses, tours, and information sessions

Cross-Functional Leadership

• Coordinate with internal teams (operations, student services, academic leadership) to ensure seamless onboarding of new students
• Leverage shared staff and school resources to support recruitment efforts
• Align enrollment strategy with academic programming, including specialized pathways

Data & Systems Management

• Manage enrollment systems and student data platforms
• Analyze trends and generate insights to continuously improve recruitment outcomes
• Maintain accurate forecasting models for enrollment planning

Family Experience

• Ensure a high-quality, responsive, and welcoming experience for prospective families
• Serve as a key point of escalation for complex admissions or enrollment cases

Work Schedule Expectations

• This role requires regular evening and occasional weekend work to support:
  • Open houses
  • Recruitment events
  • Community meetings
• Schedule flexibility is expected during peak enrollment seasons

Qualifications

Required

• Bachelor's degree
• 3-7+ years of experience in enrollment, admissions, recruitment, marketing, or a related field
• Demonstrated success meeting or exceeding targets in a metrics-driven role
• Strong project management and organizational skills
• Excellent communication and relationship-building abilities

Preferred

• Experience in a charter school or NYC public school environment
• Background in marketing, sales, or community engagement
• Experience managing budgets and evaluating ROI
• Familiarity with enrollment systems or CRM tools
• Bilingual (Spanish or Arabic strongly preferred)

Core Competencies

• Ownership mindset with accountability for results
• Strategic thinking paired with strong execution
• Ability to lead without direct authority
• Data-driven decision making
• Entrepreneurial and proactive approach

Compensation & Benefits

• Salary range: $90,000 - $95,000, commensurate with experience
• Performance-based bonus tied to enrollment targets and key metrics
• Comprehensive benefits package, including:
  • Health, dental, and vision insurance
  • Retirement plan options
  • Paid time off and school holidays

Performance Bonus Structure (Overview)

The Director of Enrollment is eligible for an annual performance bonus based on:

• Achievement of overall enrollment targets
• Application volume and yield metrics
• Strategic initiatives that improve long-term enrollment stability

(Specific metrics and bonus targets will be defined at the start of the performance cycle.)