Director of Digital Marketing ServicesCompensation & BenefitsWe're proud to offer a comprehensive package designed to support your personal, professional, and financial goals:
- Competitive Pay: Salary dependent on experience, plus a $125 monthly cell phone allowance and a performance-based incentive plan
- Health & Wellness: Robust medical, dental, and vision coverage, plus a free membership to Cascade Athletic Club
- Financial Security: 401(k) with a generous company match
- Work-Life Balance: Generous PTO and paid company holidays
- Life & Family Benefits: Paid parental and family leave, daycare Flexible Spending Account, and a hearing instrument benefit
- Professional Growth: Education reimbursement to support ongoing learning
- And more ways we invest in you: Additional perks and programs designed to support your well-being and success
This is a hybrid position that requires regular in-office work. Candidates must reside in the greater Vancouver-Portland metropolitan area.POSITION SUMMARY:The Director of Digital Marketing Services leads a team of digital marketers in building, scaling, and optimizing digital marketing campaigns on behalf of our members. This person will be responsible for setting a strategic road map of Audigy's member-facing digital services and products and leading the team that will deliver on that road map. Reporting to the Vice President of Marketing and operating cross-functionally with our member-facing strategic business units (SBUs), this person will be in a key position to lead the growth and evolution of our members' digital marketing services and products in patient-focused hearing healthcare. The ideal candidate has a blend of skills in team leadership, data analysis, and process development, with a strong technical background in digital marketing execution.
KEY RESPONSIBILITIES & PERFORMANCE OBJECTIVES:Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Strong member-focused advocate and empathetic patient-centered orientation
- Lead the integration of digital services and analytics into all aspects of our members' local market strategies
- Foster a team culture of continuous process improvement and innovation
- Increase flow (prospects/leads) for our members' audiology and ENT practices through a variety of channels including marketing automation, website, paid digital advertising, and social media
- Collaborate with strategic business unit (SBU) and creative teams to plan, implement, and measure testing of messaging, calls to action, etc.
- Maintain a department-level P&L and budget with multiple service lines
- Oversee revenue, utilization growth, and retention in our digital marketing services and products
- Oversee the creation and implementation of content strategies for our digital marketing campaigns
- Responsible for the performance of a 10+ person team of digital strategists, web specialists, marketing automation specialists, account managers, and paid media experts
- Direct management of four managers and oversight of four distinct areas of the digital marketing department
WHAT YOU BRING:Preferred Experience- Experience developing, managing, and selling digital marketing services required
- Demonstrable experience in designing and implementing successful national- and local-level digital marketing campaigns required
- Highly analytical with strong process-building and results-focused outlook
- Strong understanding of how all current digital marketing channels function
- Experience with marketing analytics and marketing attribution modeling
- Solid knowledge of online marketing tools and best practices
- Hands-on experience with SEO/SEM, Google Analytics, and CRM software
- Understanding of web design and software-development processes
- Excellent analytical and project-management skills
- Strong team management and communication (written and verbal) skills
- Sense of ownership and pride in your performance and its impact on company's success
- Critical-thinking and problem-solving skills
- Alignment with our core values that include partnership, leadership, and commitment
- Strong time-management skills
- Strong interpersonal and communication skills
- A minimum of 5 years of experience leading digital marketing teams, including people management
Preferred Education- Bachelor's degree in marketing, business, digital technologies, or relevant field
WORKING ENVIRONMENT:- Work in office is required, with occasional hybrid work permitted based on business needs
- Occasional national travel required
- This is a full-time role Monday through Friday, 8:00 AM to 5:00 PM
- This salaried role may require occasional flexibility outside of standard business hours to support team and business priorities
PHYSICAL DEMANDS:- This position will spend long hours sitting and using office equipment and computers, which can cause muscle strain
- This position will also have to do some lifting of supplies and materials from time to time
- This position may require standing for long periods of time
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, hybrid schedule, and activities may change at any time with or without notice. 
