Fictiv

Director of Demand Generation

Fictiv • $155K — $185K *
US-AnywhereRemote in United States
Business Services
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in demand generation or growth marketing
  • Strong analytical skills with the ability to drive experimentation and measure ROI
  • Proven record of managing multi-channel acquisition strategies
  • Experience in high-growth or startup environments
  • Ability to partner and align effectively with sales teams
  • Comfortable operating in ambiguous situations and prioritizing rapid learning
  • Skilled in developing creative assets alongside content and design teams.

Responsibilities

  • Oversee lead generation and nurturing strategies from initial contact to purchase.
  • Build and refine multi-channel acquisition programs, aligning closely with performance marketing.
  • Manage and forecast acquisition budgets with a focus on ROI.
  • Develop an acquisition roadmap by identifying and scaling high-performing channels.
  • Drive top-of-funnel engagement through strategic and organic acquisition programs.
  • Explore new channels and produce necessary supporting assets through collaboration.
  • Monitor and analyze lead-to-revenue performance, ensuring quality and successful follow-through on MQLs.

Benefits

  • Competitive medical, dental, and vision insurance
  • 401K plan
  • Parental leave programs
  • Paid volunteer days
  • And much, much more!
Full Job Description


Impact in This Role

As the Director of Demand Generation with MISUMI Americas, you will oversee the demand generation strategy and acquisition engine, in close partnership with the Director of Performance Marketing. This leader will report directly to the Vice President of Growth Marketing and will shape the roadmap for generating demand and converting prospects into high-value customers. This role requires a builder who thrives on experimentation, analytical rigor, and cross-functional partnership.

What You'll Be Doing

Acquisition Strategy and Roadmap
  • Own lead generation and lead nurturing strategies from first touch to purchase.
  • Build and optimize multi-channel acquisition programs across organic and strategic channels, while partnering closely with the Director of Performance Marketing on paid channel strategy and execution.
  • Manage, align, and forecast acquisition budgets with a clear ROI framework.
  • Develop the acquisition roadmap. Identify new opportunities and scale high-performing channels.
  • You will take responsibility for the entire lead generation lifecycle. You will drive top-of-funnel volume through strategic programs, organic channels, and new experiments, while influencing paid channel strategy.
  • You will explore and validate new channels. You will develop the assets needed to support these programs, partnering with internal teams to produce content, ads, and other creative work that drive traffic to leads and customers.

Performance Measurement and Leadership
  • Partner with sales to maintain quality standards for MQLs and to ensure proper follow-up.
  • Own acquisition-sourced pipeline and revenue targets in partnership with Sales.
  • Be accountable for lead-to-revenue performance, not just top-of-funnel volume.
  • Manage the funnel. Diagnose drop-off points and propose solutions that improve conversion.
  • You will work closely with sales leadership to ensure that MQLs are routed and followed through with consistent quality. You will run the process that aligns marketing and sales on targeting, qualification, and revenue goals.

Performance Measurement and Leadership
  • Own performance measurement. Track KPIs such as MQLs, signups, new accounts, and revenue.
  • Partner with lifecycle and product marketing to improve activation and early customer conversion.
  • Optimize signup-to-SQL and signup-to-first-value rates.
  • Present insights, forecasts, and recommendations to senior leadership.
  • Run multiple campaigns simultaneously with strong prioritization and team coordination.
  • Operate as a senior IC with influence across Growth, Sales, and Product.
  • You will operate with deep analytical discipline. You will measure channel performance and campaign ROI, and use the insights to improve the system with clear recommendations.

Creative and Vendor Management
  • Oversee creation of ads, landing pages, content, and other materials that support demand generation.
  • Manage relationships with agencies and vendors as needed.

Desired Traits
  • Proven experience driving acquisition programs at scale in fast-moving, high-growth, or startup environments.
  • Ownership of multi-channel growth strategies with responsibility for revenue impact.
  • Strong analytical ability. Comfortable with experimentation, attribution, and funnel analysis.
  • Experience running high-tempo experimentation cycles across channels, messaging, and conversion points.
  • Ability to operate independently and in ambiguity, prioritizing speed and learning over perfection.
  • Ability to partner effectively with sales and build alignment across teams.
  • Ability to tailor acquisition strategies by ICP, industry, and buying persona.
  • Experience developing creative assets and working with content and design partners.
  • Strong communication skills.
  • A mindset focused on iteration and measurable impact.
Perks and Benefits
  • Competitive medical, dental, and vision insurance
  • 401K plan
  • Parental leave programs
  • Paid volunteer days
  • And much, much more!

Salary Range: $155,000 to $185,000 per year, depending upon experience

Interested in learning more? We look forward to hearing from you soon.

About Fictiv

Fictiv is a digital manufacturing ecosystem that delivers high-quality parts at unprecedented speeds. It connects customers with a global network of highly vetted manufacturers and leverages software to provide instant quotes and DFM feedback, while streamlining the entire manufacturing process from quote to delivery. Fictiv?s digital thread enables customers to easily track and manage parts at every stage of production, from design to fulfillment, and its quality inspection AI reduces the risk of defects and ensures parts meet customer specifications. Fictiv?s platform is used by engineers and supply chain teams at some of the world?s most recognizable companies, including BMW, HP, and NASA.
Learn more about Fictiv
Size
200 employees
Industry
Manufacturing & Automotive
Founded
2013
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Fictiv

More Business Services Jobs

Find similar Director of Demand Generation jobs:

NationwideRemote