THE ROLEWe're looking for a Director of Marketing (or Director of Demand Gen, depending on your background) to join our growing team at a pivotal moment in Tapcart's growth. This is a senior role that requires someone who can think at a strategic level and execute at a rapid pace.
You'll be a key partner to the Head of Marketing, owning our demand generation engine while also contributing to broader marketing strategy, GTM planning, and team leadership. This is a classic startup marketing role with a director-level scope: you'll shape how we grow, manage real budget, influence how the team operates, and get your hands dirty doing the work.
The ideal candidate has a strong demand gen and B2B SaaS background, a genuine command of AI-powered marketing systems, and the strategic instincts to evolve our positioning and GTM approach as the business scales.
HOW YOU WILL MAKE AN IMPACTOwn and scale our demand generation engine: You'll take full ownership of multi-channel pipeline generation - paid media, email, events, content, partner channels, SEO/AEO - with accountability for qualified pipeline and ROI. You know how to build a demand program that compounds over time, not just one that spends budget.
Bring strategic marketing leadership to the team: You'll help define Tapcart's marketing strategy at the category level - refining our ICP targeting, messaging, campaign architecture, and go-to-market approach. You'll be someone the Head of Marketing can think out loud with and hand the keys to (and vice versa).
Build and optimize GTM systems: You'll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs. You build things that work while you sleep.
Use AI to 10x our output: You'll be at the forefront of AI-driven marketing, deploying tools and automations that multiply the team's output - from trigger-based outbound and content systems to workflow automation and performance analysis. You build with AI, not just use it.
Cross-functional collaboration and leadership: You'll driving alignment with Sales, Rev Ops, Product, and CS and contribute to how we structure and prioritize as the teams grow. You're a player-coach who makes the people around them better.
Connect brand to pipeline: You'll ensure Tapcart's campaigns and content aren't just producing impressions, they're producing pipeline. You'll collaborate on brand positioning and campaign concepts while holding yourself accountable to business outcomes.
WHAT SKILLS YOU'LL NEEDProven demand generation leadership: You've owned multi-channel demand programs in a B2B SaaS environment and have a track record of building qualified pipeline. You've managed real budgets and can speak the language of marketing and sales metrics/KPIs.
Strategic marketing instincts: You can zoom out and develop a positioning framework or GTM strategy, then zoom in and execute a campaign. You're not purely a performance marketer - you understand brand, narrative, and how they compound with paid and organic channels.
AI-powered operational leverage: You use AI tools to build systems and workflows - automating research, enrichment, content production, and reporting - not just to write copy faster. You can evaluate new tools quickly and deploy them with purpose.
Deep marketing tech fluency: You have strong working knowledge of HubSpot (or a comparable MAP) and can build workflows, lifecycle programs, and reporting dashboards from scratch. CRM hygiene and attribution aren't afterthoughts for you.
Strong analytical instincts: You're fluent in funnel metrics, pipeline reporting, and performance analysis. You can pull your own data, identify what's working, and make the case for shifting resources with confidence.
Leadership and cross-functional credibility: You've influenced without full authority - working across Sales, Rev Ops, Product, and Leadership to align on goals and get things done. You're a clear communicator who builds trust quickly.
Startup operating mode: You're energized by fast-moving environments where priorities shift, budgets are tight, and results are what matter. You don't need a large team to operate at a high level - you know how to multiply your own output.
BONUS IF YOU HAVE:- Experience in the Shopify or DTC e-commerce ecosystem
- Hands-on experience with Apollo, Zapier, Clay, or similar GTM tooling
- Background spanning both brand and performance marketing
- Familiarity with programmatic SEO or content-led growth strategies
- Prior experience hiring or managing marketing team members
This position is not eligible for visa transfer or sponsorship.This position is remote eligible in the following states: AL, AZ, CA, CO, FL, GA, IL, MA, ME, MI, NV, NJ, NY, NC, OH, OR, PA, TN, TX, UT, VA, WA
COMPENSATION DETAILS: This role includes a base salary, bonus, and equity as part of the total compensation package:
- Base salary range: $170,000-$180,000
- Bonus: Up to 25% of base salary
- Equity: Competitive equity package
All final compensation details are based on experience.
TAPCART PERKS AND BENEFITS Financial Wellness
- 401(k) plan and equity grants for all full-time employees - because we grow together
- Competitive compensation with room to grow
Health & Wellbeing
- Affordable, high-quality medical, dental, and vision coverage
- Mental health support via Headspace and Talkspace, ensuring your whole self is supported
🛋 Flexibility & Time Off
- Flexible PTO policy - take the time you need to rest and recharge
- 11 paid company holidays
- Work remotely
🛒 Work-Life Balance with a Tapcart Twist
- One-time home office setup stipend to get you started
- Recurring merchant shopping stipend so you can experience the magic of Tapcart like our customers do
