Full Job Description
The Director of CTV Retail Media will lead the development, execution, and optimization of retail media strategies, with a focus on collaborating with US retail partners using LG's first-party data and inventory. This role requires a highly experienced leader who can operate across multiple internal and external teams as a cross-functional working group, manage complex CTV advertising and content ecosystems, and drive measurable business outcomes through coordinated media and marketing efforts.
Key Responsibilities:
- Serve as the primary lead for retail media initiatives, working cross-functionally with Retail Ads, LG Ads, DxP, LGEUS Marketing, NAC&S, and HQ teams.
- Manage and align multiple workstreams, including campaign operations, marketing strategy, execution, and post-campaign performance measurement.
- Oversee the integration and utilization of diverse ad inventory sources and data streams to ensure accurate targeting, execution, and reporting.
- Develop and implement retail media strategies that align with broader marketing and business objectives.
- Support and incorporate in-store marketing initiatives into broader media strategies where applicable.
- Build scalable frameworks that can be extended to additional non-traditional retail partners.
- Analyze campaign performance and generate actionable insights to continuously improve ROI and effectiveness.
- Act as a senior strategic advisor, bringing a director-level perspective to complex retail media challenges and opportunities.
Qualifications:
- 8-12+ years of experience in retail media, digital advertising, or related fields, with demonstrated leadership at the director level.
- Proven experience working with major retail partners, preferably national or similar large-scale retailers.
- Strong understanding of retail media networks, ad operations, data integration, and performance measurement.
- Experience managing cross-functional teams and collaborating with both internal stakeholders and external partners.
- Ability to navigate complex organizational structures and drive alignment across multiple teams.
- Strong analytical, strategic thinking, and communication skills.
- Experience with CTV plus in-store marketing activities integration is a plus.
Preferred Location:
New Jersey, to support collaboration with geographically distributed teams.
Recruiting Range
$170,000-$250,000 USD
Benefits Offered Full-Time Employees:
- No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
- Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
- Performance based Short-Term Incentives (varies by role).
- Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
- Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
- Group Rate Life and Disability Insurance.
Benefits Offered Temporary/Contractors:
- Eligible for the relevant benefit programs offered through our partner agencies.