OverviewThis role defines and stewards JFG's enterprise brand, client, and market strategy in partnership with functional leaders to ensure how JFG shows up in the market is grounded in client insight, shaped by experience intent, and aligned to enterprise priorities. It provides enterprise level direction and orchestration across Marketing, PR, Community Engagement, Sales Enablement, and Customer Research to create a cohesive enterprise narrative and differentiated client experience that drive shared measures of success.
- Define and steward a cohesive enterprise narrative that clearly articulates JFG's value proposition, the experience we intentionally create, and our impact in the communities we serve - ensuring we are seen, understood, and differentiated in market.
- Shape the enterprise client lifecycle, shared segmentation framework, and experience principles in partnership with LOB sales leaders, enabling consistent sales enablement and go to market alignment while preserving LOB specific design and execution.
- Ensure alignment between JFG's brand promise and both the current and aspirational client experience by partnering with business leaders to shape positioning that is grounded in client reality while framing credible opportunities for differentiation over time - closing gaps between what we say, what clients experience today, and what JFG is intentionally working toward.
- Serve as an external brand advocate, representing JFG in the market through selective thought leadership, partnerships, and industry engagements to reinforce a consistent, client centric enterprise narrative.
- Integrate customer insight into enterprise and LOB decision making. Oversee customer research and Voice of the Customer as strategic inputs, ensuring insights drive action - not just reporting.
- Enable a cohesive enterprise experience and sales motion by aligning how JFG engages clients from first conversation through ongoing relationship in partnership with LOB Sales and Sales Enablement leadership.
- Establish clear success measures for client experience, go to market, and brand initiatives aligned to enterprise strategy - creating shared accountability and a common definition of success that enables prioritization, focus, and measurable enterprise impact.
Our Associates are expected to willingly accept new responsibilities to support our success; this includes either taking on new tasks or learning new skills in order to meet business and organizational goals.
JOB REQUIREMENTS - EDUCATION, KNOWLEDGE AND SKILLS
• Senior leadership experience in enterprise marketing/brand and client experience strategy.
• Proven ability to translate enterprise strategy and customer insight into cohesive brand, market, and experience direction, including positioning, value propositions, lifecycle, and go to market alignment.
• Working knowledge of CX strategy and journey design, with the ability to define experience intent, outcomes, and success measures.
• Experience leveraging customer and market research to inform experience priorities, GTM strategies, and investment decisions.
• Executive presence and external credibility, with comfort representing the organization through thought leadership and partnerships.
• 15+ years experience required.
