Director of Client Experience

Lawn Doctor

$90K — $100K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10 years of progressive leadership experience managing client-facing teams
  • Experience in leading sales and customer service organizations
  • Strong analytical and reporting skills
  • Familiarity with CRM platforms and business reporting tools
  • Proven track record in driving accountability in established operational processes

Responsibilities

  • Lead and coach a high-performing team
  • Drive revenue growth through improved sales performance and lead conversion
  • Oversee the complete client experience from onboarding to retention
  • Manage marketing efforts to ensure consistent lead generation
  • Utilize data to report on KPIs and forecast revenue
  • Ensure adherence to established operating systems and SOPs
  • Champion the effective use of technology tools in customer service and marketing

Benefits

  • Health insurance
  • Paid time off (PTO)
  • Training and development opportunities
  • Vision and dental insurance
  • 401(k) matching
  • Bonus based on performance
  • Company parties
  • Comprehensive benefits package focused on long-term career growth
Full Job Description
Benefits:
  • Health insurance
  • Paid time off
  • Training & development
  • Vision insurance
  • 401(k) matching
  • Bonus based on performance
  • Company parties
  • Competitive salary
  • Dental insurance
  • Employee discounts


Location: Cresson, Texas (Greater Fort Worth Area)
Reports To: Integrator

Position Summary
The Director of Client Experience is responsible for leading every client-facing team at Barnes Lawn Doctor.

This leader owns the complete client journey-from the first digital marketing impression through sales, onboarding, ongoing communication, retention, referrals, and long-term client loyalty.

The ideal candidate is equally comfortable leading people, analyzing business performance, executing established operating systems, and leveraging technology to create an exceptional client experience while driving profitable growth.

This is a leadership role focused on execution. Our systems, processes, and standards are already established. Your responsibility is to lead the people, ensure those systems are followed consistently, coach performance, and continuously monitor results.

What You'll Lead
You will provide leadership and strategic management for:
  • Sales
  • Customer Service Representatives
  • Digital Marketing

You'll work closely with Operations and Executive Leadership to ensure every department delivers one consistent client experience.

What You'll Do

Lead People
  • Coach and develop a high-performing team
  • Hire and onboard exceptional talent
  • Conduct performance reviews and ongoing coaching
  • Build accountability through clear expectations
  • Develop future leaders within the department
  • Foster a positive, professional culture

Drive Revenue Growth
  • Lead sales performance
  • Improve lead conversion
  • Monitor pipeline health
  • Forecast revenue
  • Increase average client value
  • Grow recurring services and upsell offerings

Own the Client Experience

You'll oversee every stage of the client journey, including:
  • Lead response
  • Scheduling
  • Sales consultations
  • Client communication
  • Service recovery
  • Client retention
  • Referral generation
  • Online reputation

Your goal is simple:

Deliver a consistent, professional experience that creates loyal clients for life.

Lead Marketing

You'll oversee the Digital Marketing Coordinator to ensure:
  • Qualified leads are consistently generated
  • Marketing campaigns are executed effectively
  • Marketing ROI is measured and reported
  • Brand standards remain consistent
  • Community engagement continues to grow

Lead Through Data

You'll own department reporting that helps leadership make informed business decisions, including:
  • Sales metrics
  • Marketing performance
  • Customer Service KPIs
  • Revenue trends
  • Client retention
  • Lead conversion
  • Department dashboards

You'll identify trends early, recognize opportunities, and address performance gaps before they become larger issues.

Manage Operating Systems

Barnes Lawn Doctor operates on well-defined systems and processes.

Rather than creating new systems, you'll ensure our existing operating systems are consistently executed across your department.

Responsibilities include:
  • Ensuring alignment with EOS
  • Ensuring Standard Operating Procedures (SOPs) are consistently followed
  • Reinforcing established workflows
  • Maintaining department documentation
  • Supporting team training and onboarding
  • Coaching team members on process compliance
  • Monitoring process consistency and identifying opportunities for operational excellence
  • Partnering with Executive Leadership when process enhancements are identified

Champion Technology

Technology is an important part of how we serve clients and operate efficiently.

You'll help ensure our team effectively utilizes:
  • CRM systems
  • Artificial Intelligence (AI) tools
  • Automation
  • Reporting dashboards
  • Existing technology platforms

You'll also help drive the adoption of future technology initiatives introduced by Executive Leadership.

What Success Looks Like

Success in this role means:
  • Revenue goals are consistently achieved.
  • Sales, Customer Service, and Marketing operate as one unified team.
  • Every client receives a consistent, professional experience.
  • Team members are engaged, coached, and held accountable.
  • Department reporting drives informed business decisions.
  • Established systems are executed consistently.
  • Technology is utilized effectively.
  • Future leaders are developed from within the department.

Who This Role Is Perfect For

This role is ideal for a leader who enjoys coaching people, driving accountability, and executing proven systems.

You find satisfaction in helping teams perform at a high level, using data to make decisions, creating consistency, and developing future leaders. You believe disciplined execution is what produces exceptional results.

If you're looking for an opportunity to build a high-performing team, strengthen an already successful operation, and make a measurable impact through leadership, you'll thrive here.

If your passion is completely redesigning organizations or constantly reinventing processes, this role probably isn't the right fit. We're looking for someone who appreciates the value of established systems and enjoys leading people to execute them with excellence.

What We're Looking For

We're looking for someone who naturally combines leadership with operational discipline.

The ideal candidate has experience in:
  • Leading and developing teams
  • Sales leadership
  • Customer experience
  • Business analytics
  • Revenue management
  • Marketing collaboration
  • Performance coaching
  • Technology adoption
  • Cross-functional collaboration

You are someone who:
  • Lead with integrity and humility.
  • Develop people through coaching and accountability.
  • Make decisions using data rather than emotion.
  • Are highly organized and systems oriented.
  • Thrive in an environment with clear expectations and accountability.
  • Communicate professionally with both clients and team members.
  • Balance daily execution with long-term department performance.

Preferred Qualifications
  • 7-10 years of progressive leadership experience managing client-facing teams
  • Experience leading both sales and customer service organizations
  • Strong analytical and reporting skills
  • Experience utilizing CRM platforms and business reporting tools
  • Experience leading established operational processes and driving accountability

Compensation

Salary: $90,000-$100,000 annually, based on leadership experience, qualifications, and demonstrated success leading client-facing teams.

Benefits

Barnes Lawn Doctor is committed to investing in our team by offering a comprehensive benefits package, including:
  • Health insurance
  • Paid Time Off (PTO)
  • Retirement plan
  • Professional development opportunities
  • Leadership development and coaching
  • A people-first culture committed to long-term career growth

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