Brady Corporation

Director of Channel: Electrical, Electronics, E-Commerce

Brady Corporation • $120K — $150K *
Milwaukee, WI 53215In-Person
Consumer Technology
Less than 5 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • 5-10 years of experience in channel sales or distribution leadership.
  • Strong understanding of Electronics and Electrical markets, including E-commerce dynamics.
  • Proven track record in team management and employee development.
  • Expertise in high-level negotiation and contract management.
  • Ability to develop and execute strategic channel plans aligned with business goals.

Responsibilities

  • Lead and mentor a team of Channel Managers to achieve sales targets.
  • Develop and implement a broad channel strategy for distribution growth.
  • Manage brand integrity and compliance in E-commerce and Amazon channels.
  • Negotiate complex contracts and manage enterprise-level agreements.
  • Provide performance updates and insights to executive leadership.
  • Collaborate cross-functionally to align product launches with channel strategies.

Benefits

  • Opportunity to shape the channel strategy for a growing company.
  • Access to leadership development programs and mentorship.
  • Collaboration with cross-functional teams to drive business success.
  • Participation in high-stakes negotiations that can impact business outcomes.
  • Visibility and influence in executive-level decision-making processes.
Full Job Description
We are seeking a high-impact Director of Channel Sales to lead and scale our distribution footprint across the Electronics, Electrical, and Amazon/E-commerce markets. This is a strategic leadership role responsible for managing a team of Channel Managers who serve as the primary link between our brand and our most critical partners.

The ideal candidate is a seasoned strategist with a deep understanding of multi-channel distribution. You aren't just managing accounts; you are building a high-performance ecosystem. You will be responsible for the "big picture" strategy-aligning channel activities with corporate revenue goals while coaching your team to drive partner loyalty and operational excellence.

  • Team Leadership: Manage, mentor, and develop a team of Channel Managers, ensuring they have the resources and guidance to exceed their individual and regional targets.
  • Channel Strategy & Expansion: Design and execute the overarching channel roadmap. Identify untapped opportunities in the Electrical and Electronics sectors and lead the onboarding of new high-value distributors.
  • E-commerce & Amazon Governance: Oversee the unique challenges of the Amazon/E-commerce marketplace, focusing on brand integrity, relevant assortment, risk mitigation, Buy Box stability, and MAP (Minimum Advertised Price) compliance.
  • High-Level Contract Negotiation: Act as the subject matter expert for complex enterprise-level agreements. Lead high-stakes negotiations and program updates to ensure favorable terms and long-term profitability.
  • Executive Transparency: Serve as the voice of the Channel. Regularly present performance metrics, pipeline health, and market outlooks to the executive leadership team.
  • Cross-Functional Synergy: Partner with Product Management, Sales, Finance, HR and Marketing to ensure our product launches are synchronized with channel readiness and that we maintain a top position within partner portfolios.

About Brady Corporation

Brady Corporation is a global manufacturer and marketer of identification and safety solutions. The company's products include labels, signs, safety devices, and software used in a variety of industries, including aerospace, electronics, and healthcare. Brady Corporation was founded in 1914 and is headquartered in Milwaukee, Wisconsin. The company has operations in North America, Europe, and Asia.
Learn more about Brady Corporation
Size
5,700 employees
Market Cap
$2.3 billion
Industry
Manufacturing & Automotive
Net Income
$105.6 million
Founded
1914
5 Year Trend
+3.2%
Revenue
$1 billion
NASDAQ
BRC
* Ladders Estimates

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